To watch this video, please accept cookies.
In this session, Forrester identifies and calculates the business impact of CMI platform. With specific examples drawn from the recently published Total Economic Impact study of Market Logic’s solution DeepSights, learn about the metrics you can put in place to provide an accurate picture of value.
Senior Forrester analysts, Beth Caplow and Jan Sythoff will discuss with Market Logic’s CEO, Dirk Wolf the key factors that led the TEI study to confirm a 411% ROI on enterprise use of DeepSights.
In this session, you’ll hear:
- How the evolving CMI landscape is seizing on AI to increase business impact.
- The methodologies Forrester used calculated key ROI statistics
- Real-world testimonials from global brand leaders
- How leveraging market intelligence correctly can contribute to IT cost-savings, product innovation, and overall revenue growth
Speakers:
Beth Caplow, VP, Principal Analyst: Beth is a strategic marketing leader who has helped companies develop new business opportunities and bring differentiated products and services to market for more than 20 years.
Jan Sythoff, Principal Consultant: Jan is a principal consultant with Forrester’s EMEA consulting practice, with a focus on Total Economic Impact (TEI). In this role, he works with Forrester’s clients to measure and articulate the business value and financial impact of technology and investment decisions.
Dirk Wolf: Dirk is the CEO of Market Logic Software, helping businesses to become insights-driven and enhance informed decision making by transforming market insights into a strategic AI-powered discipline driving measurable competitive advantage
