On 19th March 2025, Novartis and Market Logic came together to share their approaches to change management.
It has become increasingly clear that embracing AI is crucial for long-term enterprise success. However, effectively deploying AI-powered insights systems requires careful planning and execution. With the right change management strategy, organizations can drive transformational change, enhancing both efficiency and competitiveness.
During this webinar, we highlighted best practices for driving platform adoption and engagement. From pre-launch activations to post-launch benchmarking, the session provided essential insights on successfully rolling out AI systems for maximum impact on consumer insights and market research functions.
Key Takeaways:
- Building the fundamentals to raise awareness and engagement around new AI solutions
- Understanding how to achieve AI capability across different business functions in complex organizations
- Perspectives and tips around driving continued usage following AI deployment
