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Market Logic and UCB at IIEX Europe 2025

Market Logic and UCB at IIEX Europe 2025

Join Market Logic and UCB on June 18 at IIEX Europe to discover how one of Europe’s leading pharmaceutical companies is scaling insights and accelerating innovation.

UCB partnered with Market Logic to transform its research operations by embedding compliance into automated workflows, creating a structured environment for insight discovery and knowledge reuse. With this foundation, they’ve introduced GenAI to enable fast, trusted insights. Join this session to see how one of Europe’s leading pharmaceutical companies brings structure & trust to insight discovery.

Session:
Scaling Insights: UCB’s Compliance-Driven Innovation

Speakers:
• Tudor Robescu, Insights Governance Lead, UCB
• Olaf Lenzmann, Chief Innovation & Product Officer, Market Logic

Time & Place: June 18th, 9:20 am @ Blue Stage, IIEX Europe

Key Takeaways:

  • How UCB designed research workflows that embed compliance by default
  • What pharmaceutical teams must get right before AI can drive insight at scale
  • How to activate business users with guided, policy-aligned insight access

Market Logic is proud to exhibit at IIEX Europe, where innovation meets impact. Discover how our GenAI-powered insights platform is helping the world’s leading brands turn knowledge into smarter, faster decisions.

Stop by Booth #1 to chat to us. We look forward to connecting in Amsterdam!