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On June 18th, 2025, Market Logic and UCB presented at IIEX Europe to share how one of Europe’s leading pharmaceutical companies is scaling insights and accelerating innovation.
UCB partnered with Market Logic to transform its research operations by embedding compliance into automated workflows, creating a structured environment for insight discovery and knowledge reuse. With this foundation, they’ve introduced GenAI to enable fast, trusted insights. This session explores how one of Europe’s leading pharmaceutical companies brings structure & trust to insight discovery.
Speakers:
• Tudor Robescu, Insights Governance Lead, UCB
• Olaf Lenzmann, Chief Innovation & Product Officer, Market Logic
Key Takeaways:
- How UCB designed research workflows that embed compliance by default
- What pharmaceutical teams must get right before AI can drive insight at scale
- How to activate business users with guided, policy-aligned insight access
