A comprehensive survey of business leaders and insights professionals, revealing how enterprises plan to embrace AI-powered insights for research and insights
74%
of business stakeholders — including marketers, senior strategists, product managers — say that AI will increase demand for research and insights
73%
of business leaders believe AI will help integrate insights into other businesses and processes
4/5
insights teams predict that AI will improve overall productivity
How will using AI for market research change the support you need from your research and insights department?
From its impact to adoption trends, learn all you need to know about AI in our innovation report
Our survey, carried out by independent analyst, Insight Platforms, uncovers how AI will transform the way enterprises are using AI — and how they create and consume insights.
Download the report now to discover:
- Most common use cases
- Key challenges
- Business opportunities