Expert Webinars

Event Recap: Supercharging Insights Management at Mars

How did Mars Wrigley end up with the perfect FMCG insights management platform to unlock the power of insights across the enterprise? Insights pros from Mars Wrigley and Market Logic recently shared key takeaways from their innovative and successful partnership during a recent ESOMAR event “Supercharging Insights Management at Mars.” Here are some of the…

Read more

Supercharging Insights Management at Mars

Mars always strives for insights management excellence, which led them to launch their “Zero Waste Research” initiative in 2020. But the need to supercharge insights management meant this initiative quickly became critical with business landscape changes, a global pandemic, and pressures to do more with less.

Read more

GreenBook: Generating Insights for Better Decisions

Insights Management is not just capturing and searching for knowledge—it is the art of developing actionable insights for business units. Market Logic is the industry leader because we provide the full cycle of insights generation and establish systematic collaboration processes between insights managers and business units.

Read more

Insights Executive Roundtable (October 2021)

The Insights Executive Roundtable represents a community of insights leaders meeting to exchange ideas on trends and technologies that drive insights management and business growth. The topic for this year’s virtual chapter of our roundtable series was “drive growth with insights-driven decisions at scale”. Following a keynote, insights leaders shared their perspective on the topic…

Read more

Esomar: Drive growth with insights-driven decisions at scale

A company’s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you’ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an effective relationship between knowledge experts and decision makers. The result: relevant insights from research & data being applied…

Read more

The future of Ecommerce: Trends and strategies to drive transformation

With expedited growth as a result of the pandemic, ecommerce continues to thrive in every category—from groceries and personal care, social commerce and D2C. In this webinar, you’ll hear the latest trends on the future of ecommerce from Insider Intelligence, looking at retail transformation, digital shopping, ecommerce categories & top retailers and social commerce. Insider…

Read more

CiMi.CON 2021: How the REWE Group makes sure their business engages with relevant industry news

REWE Group is one of Europe’s largest supermarket chains a €75-billion business based in 22 countries with over 380,000 employees. In this session, Dr. Katia Passari (Head of Business Insights – Retail Intelligence) and Marc Röhder (Project Lead Business Insights – Retail Intelligence) will share how her team delivers personalized information to approx. 2000 User….

Read more

Democratizing knowledge and insights to all L’Oréal employees

In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including colleagues, market insights, direct customer interactions, customer experience, analytics, and intelligence teams, Google and secondary sources. So…

Read more

How to support decision quality with a market insights platform

How to support decision quality with a market insights platform During our first Insights Roundtable of 2021, insights leaders from brands including Kellogg’s, Coca-Cola and REWE Group shared tactics and strategies to support decision quality with a market insights platform, despite challenges like remote working and conflicting time zones. In this 30-minute webinar, we’ll look…

Read more

Tech Showcase: Beyond Knowledge Management

February 18th, 1pm EST Knowledge Management, the ability to organize and find insights from past research, is a fundamental first step on the journey to drive your business with insights, but much more must be done. In this webinar, you’ll see how world-leading brands are using technology to grow their insights capabilities over time on…

Read more

All things insights: How Colgate-Palmolive and Visa make an award winning impact

How does insights management compare across different industries? Do they share the same challenges and use the same technology? In this panel discussion, we’ll hear from two winners of the BIG Innovation Award, who launched market insights platforms to deliver measurable impact in CPG and Finance. ColPal’s Global Knowledge Manager, Frank Santiago, and VISA’s Global…

Read more

Insights Platforms: Beyond Knowledge Management

In this webinar, you’ll see how leading brands use technology to grow their insights capabilities over time on an end-to-end market insights platform, with a Digital Insights Workspace to engage the business, drive intelligence and automate research workflows.

Read more