Market Logic for Pharmaceuticals & Healthcare

Pharmaceutical and Healthcare enterprises have one common challenge: navigating the need for customer centricity within demanding regulatory requirements. Market Logic is the only platform on the market that connects you to all your insights and knowledge assets while meeting compliance criteria in pharmaceutical research processes.
At Market Logic we know: the main barrier for meeting consumer needs is ineffective insights management. Therefore, we developed a solution that empowers Insights & Analytics teams to capture, develop and share actionable consumer and market knowledge with business units in the organization.

The other barrier to insights management derives from regulations. Pharmacovigilance demands that the PSMF file contains all market research activities. Therefore, Market Logic offers a customizable workflow engine that creates approval processes according to pharma compliance standards. All activities are recorded with a full audit trail for reporting.

The result is an organization that has a strict focus: delivering to the needs of the markets while staying compliant with all regulations.