Market Logic serves some of the most innovative enterprises in pharmaceuticals and healthcare. That is because we make the most out of our clients’ consumer and market research, and understand their challenges and requirements.
Pharmaceutical and Healthcare enterprises have one common challenge: navigating the need for customer centricity within demanding regulatory requirements. Market Logic is the only platform on the market that connects you to all your insights and knowledge assets while meeting compliance criteria in pharmaceutical research processes.
At Market Logic we know: the main barrier for meeting consumer needs is ineffective insights management. Therefore, we developed a solution that empowers Insights & Analytics teams to capture, develop and share actionable consumer and market knowledge with business units in the organization.
The other barrier to insights management derives from regulations. Pharmacovigilance demands that the PSMF file contains all market research activities. Therefore, Market Logic offers a customizable workflow engine that creates approval processes according to pharma compliance standards. All activities are recorded with a full audit trail for reporting.
The result is an organization that has a strict focus: delivering to the needs of the markets while staying compliant with all regulations.
The Insights Hub is the connective tissue for insights across our business, delivering fast access across corporate marketing and three business lines: nutrition, diabetes care and established pharmaceuticals.”
— VP Global Marketing Insights, Abbott Laboratories
We host online and in-person events for all those interested in the insights industry: from market researchers to executives. Take a look at our upcoming events, we hope to see you there!
