Berlin, Germany – 08 January 2026 – Market Logic Software is excited to announce a technology partnership with Zappi designed to help leading brands develop, refine, and test new product concepts faster than ever before. United by a joint agentic AI framework, this collaboration brings together advanced AI capabilities from both companies, marking a pivotal shift in how organizations execute insights-driven innovation.
Through AI-to-AI integrations, linking two powerful AI platforms, enterprises can now enrich their product innovation process with a comprehensive data ecosystem. Specially trained DeepSights AI agents within Market Logic’s Innovation Studio continuously monitor, analyse, and synthesize market research, news, and operational data—allowing for accelerated concept generation and more informed decision-making.
With just a couple of clicks, customers can seamlessly progress to testing their concepts with real people, thanks to Zappi’s real-world respondent solutions. This fully integrated approach ensures that great ideas are validated efficiently, reducing time to market and increasing the likelihood of success.
Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic Software, commented: “Our partnership with Zappi underlines our commitment to operate within an intelligence ecosystem that empowers customers to create robust and differentiated propositions at scale.”
Steve Philips, Founder and Chief Innovation Officer of Zappi, added: “The real competitive advantage today isn’t individual tools – it’s how well your insights ecosystem works together. This partnership shows how agentic AI makes seamless integration possible at enterprise scale, unlocking the full value of existing data.”
As the AI solution landscape expands, seamless integration and data exchange are essential. Through its partnership strategy, Market Logic is building an ecosystem of best-in-class AI that empowers enterprises to transform end to end workflows. Connect with Market Logic to pioneer a new system of always-on insights that can scale business impact and innovation.
