Insights development is where technology meets human intelligence. When combined the extraordinary happens: vast amounts of data are processed and seamlessly turned into contextual & actionable insights made from existing and newly researched knowledge.
Synthesise new business insights from existing knowledge and data sources to tell engaging stories and inform your organisation on key topics.
Proactively inform stakeholders
Keep stakeholders in the know with curated newsletters, contextualized reports, and fresh research.
Manage full-service & agile research
Implement governance and best practices for your full-service research, and run DIY research integrated with your specific company workflows.
a collaborative workspace for storytelling
Creating knowledge and business insights requires developed research & editorial skills and data competence. And it requires space for collaboration.
This is why Market Logic developed knowledge zones, a central workspace for insights & analytics departments. With knowledge zones every topic of interest is clearly defined and positioned towards select audiences in the enterprise. Thanks to our innovative no-code page builder, templates, and building blocks, knowledge can be beautifully structured, designed, and easily optimised for readability – on the web and mobile. Feedback processes allow business users to engage, share their views and thus become a vital part of the business insights development and engagement process.
Feature spotlight: Create new research with Market Logic
Unlock the power of insights with our comprehensive research management tools
Running research with your agencies
Every research organization has its own concepts, procedures, and best practices. They derive from different needs and internal and external regulations, that need to be respected. Plus, market research is expensive. Research investments need to be managed well. Therefore, Market Logic provides a research module with a configurable workflow and approval engine. Every step in the process can be tailored to the needs of the organization, reflecting ways of working and research practices. Supplier bidding and management, audit, and vendor rating empower insights teams to evaluate their research activities, report and optimize them.
And what about my agile research? You manage it in Market Logic
Sometimes data is needed very quickly to shed light on a blind spot. This is why Market Logic implements DIY research into the platform. You get a notification when the research is done and all data and results are transferred directly into the system. Manual data transfer? A thing of the past.
And my former tests? They are valuable, so we keep them on hand
Many Insights teams spend the majority of their research budget on testing: claims, concepts, packs, and ads. Standardized tests are repeated on new stimuli to verify if action standards are met, but little learning is gleaned from this rich data set. That is why Market Logic provides test libraries to capture results of all your tests in a structured format, along with stimulus and research context. You want to find out what ad was tested as best performing on purchase intent in a certain category, geography, or target group? Market Logic provides the answer with a few clicks. Use your test assets to learn and be inspired.