Supercharge innovation with skilled AI Agents

AI collaborators that work alongside your team to transform data into robust ideas of concepts – faster, smarter, and fully traceable.

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Intelligent agents: Human-guided, AI-powered

DeepSights Agents are specialized AI collaborators that work side-by-side with your insights, innovation, and strategy teams. Built on Market Logic’s AI for Insights platform, they operate using your proprietary data, workflows, and best practices.

Always-on Agents

These agents autonomously monitor and synthesize data to maintain evolving profiles of trends, needs, categories, or target groups.

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On-demand Agents

These agents operate in teams that work in iterative cycles with human specialists to achieve goals faster.

Always-on agents transform your static knowledge base into an active intelligence layer

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Consumer Trends Agents

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Continuously tracks and consolidates insights on evolving consumer trends relevant to your business

Automatically generates structured profiles with chapters, visuals, and referenced source links

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Surfaces what’s changed (“learning deltas”) to highlight emerging shifts and momentum

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Surfaces what’s changed (“learning deltas”) to highlight emerging shifts and momentum

Supports insights, marketing, strategy, and innovation teams with up-to-date trend intelligence

On-demand agents within the DeepSights Innovation Studio accelerate time to product concept

DeepSights Agent Always On

Specialized agent teams work collaboratively with human experts in the Innovation Studio to drive fast, insight-led outcomes

Creates a systematic competitive advantage by embedding structured AI support into your innovation process

Accelerates front-end workflows — from whitespace detection to idea generation and concept creation

Combines guided human input with configurable AI execution for repeatable success

Enables transparent collaboration and review with customizable templates, checkpoints, and traceability

Innovation Studio solves innovation challenges

Brands need to drive 10-30% of revenue through innovation

More than 40% of product launches fail without proper validation

Innovation pipelines stall without a constant flow of qualified ideas

Fill your innovation pipeline faster

01

Brief setup

Define innovation mission

Agents generate structured project briefings using configurable templates. This ensures clear alignment on objectives, scope, and desired outcomes from the very start.

02

Insights foundation

Pull from trend profiles, internal documents, research, or external sources

Desk Researcher Agent gathers targeted data to support your specific innovation goals. Always-on Agents continuously scan trusted sources for relevant signals.

03

Whitespace discovery

Detect unmet needs and opportunity spaces

Whitespace Identification Agents identify and refine whitespace descriptions by analyzing emerging trends and market gaps — helping teams uncover high-potential innovation territories.

04

Idea generation

Generate and refine ideas in real time

Innovation Ideation Agents transform insights and whitespace themes into early-stage innovation ideas. Teams can iterate collaboratively to evolve the strongest directions.

05

Concept development

Shape ideas into full concepts with copy, visuals, and rationale

Concept Generation Agents consolidate feedback and structure each idea into a market-ready concept. Outputs include narrative, strategic rationale, and imagery to support testing or executive evaluation. 

What makes DeepSights Agents different

Built for insight-led innovation

Collaborative Al + Human framework

Combines human expertise and Al to accelerate innovation with confidence

Unique to you

Custom to your business

Tailored to reflect your unique data, innovation methods, and internal workflows

On-demand specialist agents

Purpose-built to support specific end-to-end innovation processes and deliver results at scale

Full range of agents

Always-on foundation

Continuously monitors data and generates updated insights - handling the heavy lifting so your team can focus on action

Purpose-built Al for insights

Designed to extract meaning, reduce misinterpretation, and support traceability

AI for insights foundation

Fully connected ecosystem

Seamlessly integrated, leveraging connected intelligence from DeepSights end-to-end insights ecosystem