Novartis, a global leader in biotechnology and pharmaceuticals, has partnered with Market Logic Software to develop and implement Sherlock, a transformative data solution designed to centralize and optimize insights management across the company.
This collaboration was honored as a finalist in the 2024 Market Research Society Awards for “Best Data Solution ”.
Read our full case study for a deeper exploration of this partnership, including:
- The history of Market Logic’s partnership with Novartis
- How Market Logic and Novartis worked together to measure the ROI and effectiveness of their consumer insights platform
- How the implementation of new generative-AI solutions is poised to enhance Novartis’ ability to provide relevant, actionable insights
