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Feeling the pressure to evaluate and adopt generative (gen) AI for your organization? Let’s turn that anxiety into informed excitement. You need a gen AI solution for knowledge management that ticks all your AI governance boxes and delivers a clear ROI your senior executives, legal, employees, etc., can get behind.

This blog breaks down the biggest gen AI governance challenges in knowledge management — and shows you what to look for in a solution that keeps data safe, teams confident, and execs on board.

How to confidently evaluate and approve generative AI for knowledge management

As an IT leader, you’re at the center of the momentum to implement gen AI for market intelligence. Your C-suite sees gen AI as a game-changer. Your competitors are testing or using it full-scale. And your employees? Many are already experimenting with gen AI tools to work smarter and faster — with or without approval or safeguards. 

Your role is to move gen AI innovation forward — thoughtfully and responsibly. That means laying the foundation for an AI-powered enterprise: enabling gen AI value while maintaining trust, balancing speed with compliance, and equipping teams with the tools they need without introducing unnecessary risk. 

It’s a balancing act, but it’s absolutely achievable with the right approach.

This blog is for IT leaders and enterprise decision-makers like you, who want to move forward with gen AI, but do it right. Below, we break down the most common gen AI governance challenges in knowledge management — and what to look for in a gen AI-powered knowledge management solution that’s truly enterprise-ready. 

Top four gen AI governance challenges in knowledge management — and how to solve them

1. Data privacy and security

The challenge:

Security is the first and loudest concern when it comes to gen AI governance for knowledge management — and for good reason. Data breaches, IP leakage, regulatory blowback — these aren’t hypotheticals. They’re real risks that keep IT professionals up at night. One bad experience with a third-party gen AI tool can destroy organizational trust for years, especially in regulated industries.

What to look for in a solution:

You need a gen AI platform that prioritizes security by design — one that supports effective data governance for AI-powered knowledge management to meet both internal and external compliance demands. That means robust controls over data access and handling, crystal-clear usage policies, and safeguards that meet both internal and external compliance demands. Your gen AI should never train on your proprietary data without consent, and you should be able to answer any governance question — from legal, compliance, or your board — with confidence, evidence, and audit-ready documentation to back you up.

How DeepSights™ delivers on this need:

DeepSights is a secure and scalable AI-powered knowledge management solution tailored to understand market and consumer insights — a purpose-built gen AI for knowledge and insights management that brings clarity, trust, and precision to decision-making.

DeepSights is built with privacy, security, and governance at its core:

  • Your data stays yours. DeepSights never trains on it, and only relevant fragments are used securely at query time — giving you confidence to drive AI adoption without compromising compliance.
  • Access is tightly controlled. GDPR-compliant storage, role-based permissions, encryption in transit and at rest, and full audit trails mean every action is traceable and governed, so your data stays safe.
  • Security-tested infrastructure. DeepSights gets regular third-party penetration testing, aligns with ISO 27001, and addresses the OWASP Top 10 for LLMs. Microservices-based architecture ensures agility without compromising oversight.
  • Trust Center for all AI governance details. DeepSights clients get access to our Trust Center, which equips you with everything you need for internal gen AI governance reviews — including detailed security documentation, policies, system architecture, risk profiles, incident response plans, compliance reports, and explainability documentation. 

Bottom line? With DeepSights, you can lead secure AI adoption while providing strong gen AI governance oversight and enabling innovation across the business.

When we talk to legal, we highlight the compliance at scale, and now when [legal] goes to talk to other teams in Novartis who are trying to implement AI-based solutions, DeepSights is the gold standard.

— Lorenza Geronimo, Knowledge Management Change Lead, Novartis

2. Poor AI output quality

The challenge:

AI that produces confident-sounding nonsense isn’t just annoying — it’s dangerous. Hallucinations erode trust, especially when they undermine business decisions. And when teams have to double-check every answer, trust in the system deteriorates — which is why it’s critical to build trust in your AI-powered knowledge management applications.

How to get it right:

You need gen AI for insights research that delivers consistent, verifiable, and context-aware answers — not just plausible ones. Your gen AI solution must support effective insights management by understanding the context of your business, tying every output to a source, and helping users trust (and verify) the results they’re given. It’s essential to adopt a purpose-built AI for insights that minimizes hallucinations and adapts to your organization’s domain if you want to overcome poor AI output quality.

The DeepSights advantage:

DeepSights is a purpose-built market intelligence platform that uses a custom Retrieval-Augmented Generation (RAG) model designed specifically for accurate, actionable market and consumer insights — so your teams can act quickly and decisively, knowing the insights they rely on are grounded in your organizational knowledge, not guesswork.

  • Every answer is source-backed. Users can trace every output back to known, vetted content from your own knowledge base, so that your teams can confidently support fast, insight-driven decisions without worrying about misleading AI answers.
  • Domain-tuned intelligence. Unlike generalist gen AI chatbots, DeepSights is an AI for consumer insights that understands the nuances of research language, differentiating between vendor claims, survey responses, and valid consumer insights. It adapts to your business’s categories, brands, and market contexts — and helps your teams make decisions based on the right evidence, every time. 
  • Accuracy safeguards: DeepSights eliminates hallucinations with techniques like zero-temperature responses, validation checks, and feedback loops. In head-to-head tests, DeepSights consistently outperforms generalist tools. That means your employees stop second-guessing the system — and start trusting it as a dependable source of truth.
  • Smart alerts: DeepSights’ AI Watchouts feature flags potential issues — like contradictory sources or outdated findings — so users know when to dig deeper or qualify an insight. This proprietary feature flags data limitations, outdated information, and conflicting insights — so users can make decisions with more confidence.

Watch the video below to find out more about how DeepSights’ RAG for insights works to deliver accurate and reliable responses.

Don’t get stuck babysitting your gen AI solution. With DeepSights, your team gets decision-grade information they can trust — not speculative summaries that require needle-in-a-hay-stack fact-checking. With DeepSights, you accelerate strategic, insights-driven decisions with clarity and control.

3. Integration complexity

The challenge:

AI is only as good as the data it can access. But most enterprise knowledge is spread across SharePoints, intranets, research repositories, dashboards, emails, reports — and often in different formats and multiple languages. Without proper integration, even the smartest AI won’t deliver full value, leaving your teams wasting valuable time hunting for documents, duplicating research, or relying on incomplete insights.

Your path forward:

You need a solution that connects to your data where it already lives. It needs to seamlessly connect with your existing tech stack, unify structured and unstructured data, and respect access controls. The right AI knowledge management platform will empower you to break down silos without compromising governance — and get value from the platform fast.

How DeepSights solves it:

See how DeepSights brings together structured and unstructured data across your enterprise — and explore its key capabilities in action:

DeepSights is designed for effortless integration and knowledge consolidation:

  • Unified data access. DeepSights can ingest and understand multilingual, multi-format intelligence — from reports to structured data tables — and integrate them into a single knowledge stream, ensuring insights are drawn from 100% of your global sources, giving your business full-context insights, not fragmented findings.
  • Flexible architecture. DeepSights APIs allow smooth integration with your existing systems, including intranet search and BI platforms.
  • Secure, scalable knowledge management consolidation. Reduce research duplication and the cost and complexity of multiple knowledge systems by creating a single source of truth.

Whether your data lives in PDFs, spreadsheets, transcripts, or structured data tables, DeepSights brings it all together into one intelligent platform, lowering maintenance costs and boosting adoption. With a flexible architecture, DeepSights ensures faster time-to-value and long-term scalability. The result? A unified, searchable, intelligent view of your organization’s most valuable knowledge — no matter where it lives.

4. Adoption and change management

The challenge:

AI hype at the top. Skepticism at the bottom. Somewhere in the middle, you’re expected to make it work. Executives may be excited by the innovation — but skeptical employees, overwhelmed teams, or unclear use cases can derail adoption. Poor rollout strategy leads to wasted spend and stalled pilots. Misalignment kills momentum. 

How to tackle it:

You need a change management strategy that brings people with you — not one that drops tech on them from above. That means identifying real use cases, involving key teams early, and choosing a knowledge management platform powered by AI for insights — one that’s easy to use and easy to trust. Early stakeholder engagement ensures needs are aligned across IT, legal, procurement, and compliance. The right technology partner will help you manage organizational change, not just technology deployment — guiding your teams through new AI processes with a UX so intuitive your employees don’t think twice about using it.

How Market Logic and DeepSights help you overcome this:

At Market Logic, we don’t just provide technology — we support transformation:

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Get your change management roadmap
  • Real-world wins and use-case clarity. We help you define and measure value from the start — whether that’s faster research cycles, lower costs, or better decisions. One Market Logic client saw 10,000+ active users in their first rollout month and saved millions by avoiding redundant external research.
  • Human-first experience. DeepSights is designed to feel like asking a well-informed colleague a question — no steep learning curve, no technical gatekeeping.

And we don’t stop after implementation. We continuously support your team to ensure the platform evolves with your needs. Check out our ROI calculator and Buyers Guide to help you make your business case stick.

Evaluating AI for knowledge management doesn’t have to be painful

A trusted partner like Market Logic can make the difference. With over 15 years’ experience supporting enterprise clients and deep expertise in market and consumer insight, we’ve designed the DeepSights suite — a secure, scalable AI-powered knowledge management solution — to help you move forward with confidence.

Lead your AI evaluation and approval with trust and control

AI governance may feel daunting — but you don’t need to choose between innovation and caution. With the right partner and platform, you can adopt gen AI with confidence — balancing risk, compliance, and real business impact.

With DeepSights, you get a secure, enterprise-grade AI insights platform that’s designed to align with your existing processes, scale with your organization, and deliver value from day one.

  • The security and governance controls you need.
  • The accuracy and transparency your teams expect.
  • The integration capabilities to unify your knowledge.
  • And the change strategy to make it stick.

Here’s what success looks like:

  • Your data stays secure.
  • Your teams get faster, better answers.
  • Your executives see measurable ROI — not risks.
  • And you become the trusted enabler of an AI-powered organization — one that’s secure, insight-driven, and ready to lead.

As generative AI reshapes how we work, your decisions now will determine whether your company leads or lags behind. Don’t go it alone. With DeepSights market intelligence solutions for IT leaders, you can move forward with clarity, security, and control.

Here’s your next steps:
Explore how DeepSights can help you implement AI with confidence:

Request a free trial and explore how gen AI can revolutionize your organization’s knowledge management today.

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