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Jun, 2022
How do consumer insights give CPG companies a competitive advantage? Competition in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industry has
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Pharma & Healthcare
May, 2022
If you’re an insights professional in the pharmaceuticals and healthcare industry, your stakeholders (and your stakeholders’ stakeholders – doctors, nurses, health care
Cross Industry
How does investing in market intelligence benefit your business? From increased productivity to unparalleled customer-centricity, here is how market intelligence can have a
Apr, 2022
What is knowledge sharing? Have you ever had a hunch about a new market opportunity or customer need, but you don’t have the information to back it up? Maybe there’s too
What are the challenges that retail industry proffesionals face when it comes to insights management, and how do we overcome them?
Financial services institutions are seeing increasing pressure from changes in consumer behavior and increased market disruption. Proper insights management can help these
Apr, 2021
Is your desk research gaining value or losing momentum? Read how these companies use desk research for nimble decision-making
Mar, 2021
Decision-makers only use evidence in 50% of their decisions. There are two reasons why: they can’t find the evidence they need when they need it, and when they do find evidence,
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At our executive panel with Forrester, American Express, Colgate-Palmolive, Mondelez and The Home Depot, we heard how some of the world’s leading brands drive insights
Too often the data and insights business managers need to solve problems and make strategic business recommendations are spread across disparate sources, bogged down by
Market Logic works with insights organizations throughout the world who deliver insights to support decisions across a variety of corporate structures – decentralized,
The essential pre-condition to delivering insights that drive outstanding decisions is for your team to understand your business stakeholders and carefully listen to their
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