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Mar, 2021
Decision-makers only use evidence in 50% of their decisions. There are two reasons why: they can’t find the evidence they need when they need it, and when they do find evidence,
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At our executive panel with Forrester, American Express, Colgate-Palmolive, Mondelez and The Home Depot, we heard how some of the world’s leading brands drive insights
Too often the data and insights business managers need to solve problems and make strategic business recommendations are spread across disparate sources, bogged down by
Market Logic works with insights organizations throughout the world who deliver insights to support decisions across a variety of corporate structures – decentralized,
The essential pre-condition to delivering insights that drive outstanding decisions is for your team to understand your business stakeholders and carefully listen to their
Recently, we were joined by Frank Santiago, Global Knowledge Manager at Colgate-Palmolive, and Jenny Michelman, Global Consumer Insights Manager at VISA, who compared their
Oct, 2020
At the Market Logic Insights Executive roundtable, we were joined by top insights executives who helped us understand the impact their platforms have had on the business. Leaders
Learn from top industry leaders who have successfully rolled out their Market Logic insights platforms to generate and capitalize on insights.
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Telecommunications
Aug, 2020
At this year’s Research Society’s virtual conference, “Facing 2030,” I was pleased to take part in the Telstra success story with Dr. Violet Lazarevic, GM Customer
Pharma & Healthcare
Jun, 2020
“There are decades where nothing happens and there are weeks where decades happen.” – Vladimir Lenin During our Virtual Healthcare and Life Sciences Insights Executives
Apr, 2020
Colgate-Palmolive has long been a pioneer in knowledge management for insights, with a dedicated function since the 1980s. Throughout their insights journey, they have generously
Mar, 2020
At IIeX 2020 in Amsterdam, Market Logic client partner Mondelēz shared their exciting journey to true consumer centricity. With 37 brands and operations in over 80 countries, the
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