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Jan, 2023
2023 will see a lot of changes in the field of consumer insights: from increased focus on organizational resilience, to more savvy consumers, and more reliance on Artificial
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Sep, 2022
Market Logic recently joined our partners Colgate-Palmolive at MRMW EU 2022 to share about how our innovative partnership is moving us beyond knowledge management and into the
Jul, 2022
Both multi-national corporations with hundreds of brands and thousands of products or a small home-grown business serving a local community—if you want to stand out from your
Jun, 2022
How do CPG consumer insights drive competitive advantage? Competition in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industry has become extremely
Mar, 2021
Too often the data and insights business managers need to solve problems and make strategic business recommendations are spread across disparate sources, bogged down by
The essential pre-condition to delivering insights that drive outstanding decisions is for your team to understand your business stakeholders and carefully listen to their
Recently, we were joined by Frank Santiago, Global Knowledge Manager at Colgate-Palmolive, and Jenny Michelman, Global Consumer Insights Manager at VISA, who compared their
Apr, 2020
Colgate-Palmolive has long been a pioneer in knowledge management for insights, with a dedicated function since the 1980s. Throughout their insights journey, they have generously
Keep up to date with the latest insights from Market Logic as well as all our company news in our free monthly newsletter.
Mar, 2020
At IIeX 2020 in Amsterdam, Market Logic client partner Mondelēz shared their exciting journey to true consumer centricity. With 37 brands and operations in over 80 countries, the
Nov, 2019
Market Logic client partner Stephanie Eaddy, Global Growth Director at Coca-Cola’s The McDonald’s Division (TMD), gave an illuminating presentation on “Trailblazing AI
Feb, 2019
Market Logic was very excited to be at IIeX Amsterdam last week with Coca-Cola, where a lively agenda stimulated great discussions on the stage and conference floor, see the
Jul, 2017
At the 2nd Market Logic Executive Roundtable in London last June, Chet Henderson, VP of Consumer and Market Insight, Foods & Sustainable Business, Unilever, shared a
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