Event Details
Traditional buyer personas have long been central to marketing strategy. But in many organisations, they remain static: buried in reports, quickly outdated and rarely used to guide real decisions.
A new generation of AI-powered personas is changing that. By leveraging existing research and insights assets, marketers can create dynamic, interactive audience models that help teams test ideas, refine messaging and explore consumer reactions earlier in the process.
Join Marketing Week and Market Logic Software for a discussion with Joseph Rini, director of product management at Market Logic, on how organisations, including Philips, Swiss Federal Railways and Fonterra are using AI-driven personas to support faster innovation, campaign development and more confident marketing decisions.
What you’ll learn:
- How AI personas work and how they are built from existing research and insight assets
- Why traditional personas are often underused – and how AI is making them useful again
- Practical marketing use cases – from campaign planning to concept testing
- How leading brands are already applying AI personas to accelerate innovation
- How marketers can combine AI simulation with traditional research to guide better decisions
Speakers:
- Joseph Rini, director of product management, Market Logic
- Josh Stephenson, trends editor, Marketing Week (host)