Session Details:
Title: Creating an Active Intelligence Engine:
Hormel’s AI Playbook
Date: Thursday, April 30th, 2026
Time: 2:05 PM – 2:25 PM EDT
Location: Blue Stage
Join Market Logic’s Director of Product Management Joseph Rini and Hormel’s Consumer Insights Lead Dave Anderko for a discussion on how Hormel is reimagining their consumer insights’ function.
From interacting with synthetic customer personas to identifying demand space opportunities, this session will explore how Hormel is implementing purpose-built AI that adds real value to their innovation processes for marketers, product teams, and more.
Key Takeaways:
1. Current Hormel use cases for synthetic personas, gen-AI powered research, and more
2. The opportunities and risks to consider when leveraging AI in research workflows
3. How to build and scale new AI tools effectively across business units
Heading to IIEX as well? Join our session or stop by at Booth 17 to say hello!
