One third of marketing decisions and nearly two thirds of product decisions are made without the use of consumer research, insights or data.
What stops organisations making better use of consumer knowledge? Why do some marketing and product decisions still get made without data? How can organisations increase the use of insights in decision-making?
Our partners at Insight Platforms have gathered a panel of senior innovation, marketing and insights leaders will explore these questions:
Guest Speakers:
- Stefanie Zammit, Global Director Analytics & Insight @ Bang & Olufsen
- Matthew Hanlon, Global Director, Media & Consumer Marketing for e-commerce @ ASOS
- Olaf Lenzmann, Chief Innovation & Product Officer @ Market Logic
- Jeremiah Ty, Global Head of Luxury Breakthrough Innovation @ Diageo
Join this session to learn:
- How product/innovation, brand/marketing teams use consumer insights today
- How to increase the share of decisions that are informed by consumer insights or data
- The organisational and technical barriers that stand in the way of evidence-based decision-making.
Plus, you’ll also get a sneak peek at the results of a joint Insight Platforms & Market Logic Software survey about the use of insights amongst marketing and product teams.
Event Details:
Title: Decisions without Data: What stops insights from being fully utilised?
Date: Wednesday, 13th November 2024
Time: 11AM ET / 3PM UKT / 16:00 CET (1 hour)
Hosted by: Insight Platforms
Registration for this event is free on the Insight Platforms website:
