Global survey on business impact of AI market knowledge
Learn about how senior product and marketing leaders in mid-sized corporates and large enterprises leaders use various data sources — from primary research to social media analytics — and what barriers they face in becoming more insights-driven. Our survey reveals how they leverage consumer and market insights to drive business impact.
40%
of key decisions are taken without reference to data.
89%
of product leaders say better access to insights would improve product launch success rates
90%
of marketing leaders say better access to insights would boost advertising effectiveness
Top trends uncovered by our survey
- 9 out of 10 managers in product / innovation and marketing / brand teams are totally or very heavily reliant on consumer insights and data
- And yet, only 3 out of every 5 product or marketing decisions are currently informed by consumer data and insights
- 2 out of 5 decisions are made based on gut feel
Download your free copy now to:
- Access fresh and exclusive insights on market data use
- Learn what key data sources drive decision-making
- Understand common barriers for utilizing insights
- Get practical steps to integrate consumer data into decision-making
- Get case studies from top companies on using insights for business growth
Ready to close the gap between consumer insights and decision-making? Learn all there is to know about scaling insights impact across the enterprise — and supercharge product and marketing success.
