Global survey on business impact of market knowledge
Our latest report is based on a survey of senior product and marketing leaders in mid-sized corporates and large enterprises. Conducted in September 2024, the survey explores how these leaders use various data sources — from primary research to social media analytics — and what barriers they face in becoming more insights-driven. It also reveals how they leverage consumer and market insights to drive business impact.
49%
of those surveyed say that it takes too long to find and access data
45%
of those surveyed say that it is too costly to access the right data
60%
of decisions taken in product and marketing teams are informed by consumer insights and data
How are top companies leveraging consumer and market insights to overcome barriers and drive strategic growth?
In conducting this survey, we aimed to take the pulse of business leaders who are the endpoint for transforming insights input into winning business strategies. We uncover respondents’ attitudes, strategies, and barriers faced in using consumer data effectively. We also explore the significant commercial impact of improved access to consumer insights.
Download your free copy now to:
- Access fresh and exclusive insights from senior marketing and product leaders on market data use
- From market research to app usage, learn what key data sources drive decision-making
- Understand common barriers that prevent businesses from fully utilizing insights
- Get practical steps to improve integrating consumer data into daily decision-making
- Discover how top companies are transforming insights into strategic advantages for growth
Ready to close the gap between consumer insights and decision-making? Learn all there is to know about scaling insights impact across the enterprise — and supercharge product and marketing success.