STUDY

Forrester Consulting Total Economic Impact™ Study of Market Logic DeepSights

Learn how enterprises use DeepSights to amplify the impact of market intelligence and research operations on product innovation

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Drove 411% ROI

Reduced time to answer by

97%

saving $2.3m

Companies saved

27%

on market research expenses

Cut more than

50%

of legacy solutions cost

Drove revenue  by

3%

in growth

See the impact of AI powered insights

Real-word results based on interviews with major retail, consumer packaged goods and pharmaceuticals brand leaders.

“We save between 50% and 75% [of the time it takes] in getting insight thanks to Market Logic.”

Director of business operations, pharmaceuticals

“There was a lot of duplication of research — we intended to reduce research spend by about 30%.”

Director of business operations, pharmaceuticals

“With Market Logic, you can focus on the real problems, and you’re faster as a company.”

Project leader, customer analytics, retail

“With Market Logic, we are now able to make the whole group aware of all insights they have already, to use this knowledge and make money out of the information they have.”

Project leader, customer analytics, retail

“Before Market Logic, we had a higher research duplication effort. Duplication of research efforts existed across business functions and geographical regions. We were also lacking iterative improvements or learning how to do things better and avoiding mistakes done in previous research projects.”

Global digital commerce and shopper insights, retail and pet care

“We’re getting more people-centric. As a function, we are seen as adding more value.”

Director of business operations, pharmaceuticals

“Market Logic has really strong R&D capabilities. They always keep evolving and keep up to speed with the market.”

Director of business operations, pharmaceuticals

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