Consumer Goods

Here are some of the key takeaways from the Market Insights Bootcamp Series to help you become an insights-driven organization.

Are you an insights and intelligence professional? Now’s your chance to learn first-hand how Market Logic can bring your market insights to life in our four-part webinar series.

How generative AI will change your job & the skills you need to stay relevant.
Use this as a one-stop guide to understand the opportunities presented by generative AI, the challenges your team may face in its implementation, and skills you should adopt in order to leverage these tools for innovation and. business growth.

Discover how generative AI is revolutionizing the business insights landscape and learn about the challenges that insights teams currently face, including the “more-more-less” dilemma of more data than ever before, increased stakeholder demand for quick answers, and fewer insights professionals to manage it all.

DeepSights is the World’s first AI trained to answer questions about market research and intelligence will transform impact of insights on business performance.

2023 will see a lot of changes in the field of consumer insights: from increased focus on organizational resilience, to more savvy consumers, and more reliance on Artificial Intelligence.

Market Logic recently joined our partners Colgate-Palmolive at MRMW EU 2022 to share about how our innovative partnership is moving us beyond knowledge management and into the world of AI-enhanced search and knowledge synthesis.  Christian Niederaurer, Global Head of Insights at Colgate-Palmolive, and Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic Software, shared…

MRMW EU 2022: Keynote Address with Colgate-Palmolive “Beyond Knowledge Management: Democratizing Insights with AI” This keynote address was presented alongside our partners Colgate-Palmolive at the MRMW: Europe Conference on 14 September 2022. Speakers:Christian Niederauer: Global Head of Insights, Colgate-PalmoliveOlaf Lenzmann: Chief Innovation & Product Officer, Market Logic Software

Both multi-national corporations with hundreds of brands and thousands of products or a small home-grown business serving a local community—if you want to stand out from your competition and meet your customers’ evolving needs, you must understand your customer well. And the best way to understand your customer is by learning how to gather consumer…

How do consumer insights give CPG companies a competitive advantage? Competition in the Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industry has become extremely complex. So has the data and consumer insights that can give Consumer Goods companies their competitive edge. Some have described navigating competition in the CPG industry today as akin to…

How did Mars Wrigley end up with the perfect FMCG insights management platform to unlock the power of insights across the enterprise? Insights pros from Mars Wrigley and Market Logic recently shared key takeaways from their innovative and successful partnership during a recent ESOMAR event “Supercharging Insights Management at Mars.” Here are some of the…

Mars Wrigley recently announced their goal to achieve Net Zero greenhouse gas emissions across their value chain by 2050. In addition, the manufacturers of chocolate, chewing gum, mints, and fruity confections, embarked on another Net Zero journey – the “Zero Waste Research” initiative.   The “Zero Waste Research” initiative is about getting the best use out of research, knowledge, and insights with the goal to extract as much value out of…