Consumer Goods Archives

Consumer Goods

Mars Wrigley’s Journey to “Zero Waste Research”

Mars Wrigley recently announced their goal to achieve Net Zero greenhouse gas emissions across their value chain by 2050. In addition,

Consumer Goods

How Colgate transforms trends knowledge into actionable insights at scale

As the pandemic catapults the world of ecommerce ahead in record time, there’s no shortage of trends data for decision makers to make sense of. But the truth is, decision makers

Consumer Goods

Over 40,000 employees can self-service insights with L’Oréal’s “One Intelligence”

At Market Logic, our clients’ approaches to their insights platforms often fall on a spectrum. At one end of the spectrum, small teams start deploying insights platforms for

Consumer Goods

Kellogg’s democratizes insights with next-gen platform

Terah Putman, Director of Next Generation Insights at the Kellogg Company, answered company leaders’ calls to fearlessly democratize the organization’s insights so

Consumer Goods

Dyson’s platform shows the big picture

The Challenge: Collecting all of Dyson’s research in one, accessible place Dyson is a global technology giant and prolific innovator. Best known for its invention of the

Consumer Goods

An insights ecosystem for General Mills

How can General Mills create not only an easily accessible library of insights but a living, breathing, evolving ecosystem their stakeholders could rely on to make winning

Consumer Goods

Smarter decision making at Colgate-Palmolive

Colgate knows that fast decision-making based on easily accessible insights is key to meeting evolving consumer preferences and vigorous competition worldwide. At the Market Logic

Consumer Goods

Farming for insights at Fonterra

Fonterra is a global dairy cooperative of 10,000 farmers with brands in over 150 countries, accounting for about a third of the world’s dairy trade. According to Tim Opie, GM

Consumer Goods

Building Toblerone’s brand book with insights

At IIeX 2020 in Amsterdam, Market Logic client partner Mondelez shared their exciting journey to true consumer centricity. Gabriela Gaut, European Director Insights &

Consumer Goods

How Godrej dealt with too much data

The 2018 Mumbai Market Logic Insights Executive Roundtable took place in Mumbai, India and Saurin Shah, Head of CMI, Godrej Consumer Products, hosted. In attendance were

Case Studies / Consumer Goods

Mars Wrigley’s Journey to “Zero Waste Research”

How Colgate transforms trends knowledge into actionable insights at scale

Over 40,000 employees can self-service insights with L’Oréal’s “One Intelligence”

Kellogg’s democratizes insights with next-gen platform

Dyson’s platform shows the big picture

An insights ecosystem for General Mills

Smarter decision making at Colgate-Palmolive

Farming for insights at Fonterra

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Building Toblerone’s brand book with insights

How Godrej dealt with too much data