Press release: Market Logic unveils new DeepSights™ release
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We’re excited to introduce Market Logic’s latest innovation: an enhanced release of DeepSights™, your powerful insights companion designed to supercharge your answers — and deliver the most comprehensive, high-quality responses to your market inquiries.
Building on Market Logic’s initial generative AI solutions — DeepSights™ and DeepSights™ WorkSpace — this AI release leverages cutting-edge technology to provide you with deeper insights.
DeepSights™ can equip your Insights or business teams with more detailed, accurate, and actionable information — enhancing your ability to make well-informed decisions, and deepen your customer understanding. This results in improved accuracy, and enhanced decision-making, amongst many other benefits.
As a user, find out what DeepSights™ can do for you, and learn how it can provide unparalleled value to your market insights strategy.
Get answers you can trust from your full knowledge estate
It’s vital to ensure that you access only the latest, most relevant data about your markets —and to do so, you need comprehensive answers you can trust.
With this latest innovation, you are able to get the most complete and comprehensive answer to your questions, compared to other generative AI solutions. You’ll get an unparalleled understanding of your market and customers, based solely on reliable insights drawn from your entire knowledge estate.
DeepSights™ synthesizes information from a wide range array of primary and news sources, and data types. By sifting thorough and nuanced insights from vast and varied information repositories, it avoids inconsistencies and hallucinations.
DeepSights™ then integrates and collates findings from multiple relevant sources into a single, cohesive answer. DeepSights creates a summarized answer synthesizing all available content.
By hovering over the source citations in-text, you can see exactly where the information has come from. Consistent color codes make it easy to spot if the information is sourced from a primary research study, syndicated content or news articles. Last but not least, you also have the ability to export reports to Word documents for easy sharing in a nicely laid out format that includes the source links.
As a result, it’s easier than ever before to get answers you can trust about your company’s market knowledge. Read our press release to find out more about this latest iteration.
Four key reasons to trust the outputs of DeepSights™ and benefit from the latest upgrade
1. DeepSights™ doesn’t ignore your data – information in visual formats like graphs, charts, and infographics is analyzed
Given that crucial data is often presented in graphical formats — be it charts, tables, or infographics — our customers have been eager for a solution to overcome this challenge.
That’s why we are thrilled to announce that our gen AI assistant DeepSights™ can now pull information directly from graphs. It can effectively extract information from both visual data and text, providing reliable answers to your market intelligence inquiries.
This is truly a game-changer, as you are now able to unlock a significantly larger pool of information that’s relevant to your question — and that is often missed or overlooked by other tools. See it in action below.
2. DeepSights™ flags data issues, thanks to source watchouts
Your AI assistant, DeepSights™, is now capable of identifying inconsistencies like limitations and contradictions in your knowledge assets, giving you greater confidence in your decision-making. For instance, it can flag data gaps within the sources — pinpointing areas that require further investigation, to ensure a more complete understanding of the topic.
Much like your most trusted colleagues, DeepSights™ will notify you about the reliability and limitations of the data in the sources you rely on for developing market and consumer insights.
3. DeepSights™ draws on a wide range of internal and external sources
DeepSights™ can help you get a clear understanding of your market, faster. As a purposely-built generative AI for insights, it gives you comprehensive coverage by combining findings from primary, secondary, and news sources into a single, cohesive response.
One neat feature is the option to engage in “Further reading” material for diving deeper, including related knowledge not included in the answer. This ensures that you receive a holistic view of the subject matter.
With the new DeepSights™ release, not only do you get a deeper understanding of priority topics — but you also have control over which exact sources to use for your answers, including your personal documents. For instance, you can easily exclude some of the sources, or even upload and then interrogate a single document. See it in action below.
4. Our AI is specially trained for insights, covering common use cases
We understand that insights professionals are loaded with data, but have to effectively synthesize and share information with the business effectively in a short amount of time.
By choosing an AI assistant that is specially trained for insights, the challenge of information overload can be overcome, as the AI helps to:
- Reduce information overload: By filtering and synthesizing vast amounts of information, DeepSights™ helps you avoid the overwhelm that often comes with extensive research, making it easier to focus on the most relevant and important details.
- Boost time efficiency: By receiving comprehensive answers, you don’t need to manually sift through multiple sources — saving you time and effort. This efficiency is particularly valuable for professionals and researchers who need to quickly gather reliable information.
- Enhanced decision-making: By synthesizing information from a wide range of sources, you receive well-rounded and thorough insights — enabling more informed and accurate decision-making.
With so many options for flexibility and personalization, you can trust DeepSights™ to team up with the unique requirements of every user in your company.
Get started with DeepSights™
See DeepSights™ for yourself by contacting us to sign up for a free trial now. If you are interested in exploring the solution and add value to your insights, drop our team a line to schedule a tailored demo today. We look forward to hearing from you!
If you are already a Market Logic customer, kick back and relax! DeepSights™ upgrades to the new answer features without any additional costs.
Get started today! Bring trusted insights into daily work effortlessly with DeepSights™ – and transform the way you access and share insights, and how knowledge flows through the business.
