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AI has already transformed how insights teams work — but the next frontier is here. Today, we’re excited to introduce DeepSights Agents: intelligent, human-guided collaborators that work side-by-side with your strategy, insights, and innovation teams to deliver faster, deeper, and more actionable intelligence.
These intelligent systems don’t just respond to your prompts, but take initiative and complete complex tasks across tools and environments. Built on Market Logic’s trusted AI for insights platform, DeepSights Agents aren’t just smarter tools — they’re specialized teammates that uncover insights, transform data into robust concepts, and operate within your proprietary data, workflows, and best practices to deliver differentiated results. They are purpose-built to align with your unique workflows and business goals.
In a nutshell: DeepSights Agents are specialized AI collaborators that help you drive innovation and competitive advantage. For insights professionals, the shift to agentic AI means much more than speed or scale. It’s about moving from manual execution to autonomous insights generation — freeing teams to focus on strategy, innovation, and driving impact.
Dive into the latest DeepSights product innovation below.
How agents solve innovation challenges for organizations
Building a strong innovation pipeline is a top priority for market leaders across industries, as the pressure to launch new products and stay ahead of the competition continues to grow. In the Consumer-Packaged Goods sector, leading companies expect 10% to 20% of their revenue to come from new products. In the pharmaceutical industry, that figure climbs even higher — up to 30%, research shows. For businesses looking to maintain a competitive edge, consistent innovation isn’t just a goal — it’s a necessity.
Insights teams play a critical role in providing the research and data that will set their organizations on a successful path to innovate and stay ahead of the competition. From finding whitespace opportunities to accelerating concept development, every step demands speed and clarity — yet most teams are stuck wading through outdated reports, disconnected data, and generic AI tools.
DeepSights Agents solve four core innovation pain points for organizations:
- Increasing volume of innovation ideas: Resource constraints make it tough to generate enough innovation. It takes 100s of ideas to get to a single, robust concept.
- Data overload: Valuable insights are buried in underutilized research and unstructured data.
- Manual bottlenecks: Long cycles stall momentum and delay decisions.
- Generic AI tools: Lacking context, traceability, and real alignment with your workflows.
DeepSights Agents are designed to address all of the above, by working how your teams work, not around them. They function as intelligent digital partners — driving innovation by working alongside human teams to uncover insights and transform data into robust concepts.
What this means for insights teams:
- Accelerate time-to-market: Deliver insights faster with AI agents that continuously scan, aggregate, and analyze trends in real time, and flag emerging signals early.
- Boost innovation pipelines: Identify whitespace and emerging needs sooner through always-on trend tracking and cross-source synthesis, helping you fuel your innovation pipelines with fresh, data-driven ideas.
- Maximize ROI on research and data: AI agents leverage existing datasets more efficiently, automatically reusing, repurposing, and connecting insights across your insights ecosystem to increase the value of every dataset.
What are DeepSights Agents?
At their core, DeepSights Agents are autonomous AI systems guided by human expertise. You stay in control while agents handle structured, repeatable tasks that accelerate delivery and amplify your impact.
With an always-on intelligence foundation, DeepSights Agents continuously discover, refresh, and deliver real-time insights. Your teams stay ahead of market shifts, emerging trends, and evolving customer needs — without the noise or lag time.
Each agent is:
- Grounded in your data: Built to work with your proprietary knowledge base and evolving insights ecosystem. Seamlessly integrated with Market Logic’s end-to-end insights ecosystem, the agents are powered by our specialized AI for Insights technology, DeepSights.
- Designed for innovation workflows: Agents comprehend your objectives and adapt to changing scenarios. They execute complete complex tasks which require an accurate understanding of market and customer data. From trend discovery to concept development, each agent mirrors your process with traceable steps and structured outputs.
DeepSights Agents are purposely designed to help you extract insights from more data, faster. By helping you deepen your market and consumer understanding, these intelligent agents can anticipate consumer needs ahead of the competition.
Meet the types of agents: Always-on and on-demand
There are two core types of DeepSights Agents — each solving a different challenge in your insight-to-innovation journey.
Always-on agents
These agents transform your static research archives into a living intelligence layer. They continuously monitor strategic topics — like consumer trends, product needs, or competitor shifts — and update structured profiles with narratives, visuals, and data links. They highlight what’s changing, where, and why — giving you timely, relevant signals without the noise.
Always-on agents:
- Autonomously track and synthesize trends
- Generate and refresh dynamic insight profiles
- Surface “learning deltas” — what’s new, what’s changed
- Customize by topic, structure, or source
- Keep your teams aligned across Strategy, Brand, Product, and R&D
On-demand innovation agents
When you need to dive deep — for whitespace exploration, concept creation, or validation — on-demand agents jump in. These agents collaborate directly with your team, working iteratively to guide idea generation and accelerate the front end of innovation.
On-demand agents:
- Mirror your innovation workflows: from discovery to development
- Work through structured templates and guided collaboration
- Combine AI-driven execution with human feedback
- Rapidly evolve concepts with transparency and control
Whether you’re identifying whitespace, testing fit, or refining product ideas — these agents ensure your innovation process is fast, consistent, and insight-driven.
What makes DeepSights Agents unique?
DeepSights Agents bring together the best of human expertise and AI capability. By working hand-in-hand with your team, these agents enhance creativity, speed up decision-making, and help turn ideas into action faster. It’s a true synergy that empowers your teams to innovate with confidence.
Here’s how agents can help you in your day-to-day workflows.
Leverage a human-orchestrated intelligence framework
DeepSights Agents don’t operate in isolation. Agents act as a digital team of innovation specialists that mirror your workflows. They function as part of a human-orchestrated intelligence system that integrates seamlessly with your team’s workflows — from trend discovery to ideation, validation, and iteration.
Agents are goal-driven, scalable, and built to support every stage of the innovation cycle. This enables you to stay in control while agents power your tasks, continuously learning from your evolving data ecosystem:
- Discover: Always-on agent scans, builds, and updates profiles
- Ideate: On-demand agent generates new ideas from whitespace
- Validate: On-demand agent assesses ideas against business fit
- Develop: On-demand agent helps refine concepts
- Iterate: A feedback loop improves outputs through collaboration
Agents creates a repeatable, scalable loop — helping you deliver better ideas, faster.
Trust your purpose-built AI to deliver accurate results
As AI systems become more autonomous, trust and transparency are critical. That’s why DeepSights Agents are purpose-built for insights work, with a deep understanding of the context of all data points in your content. They’re designed to avoid AI hallucinations, grounding all outputs in verified evidence for analysis you can trust. Benefit from:
- Clear logic trails: See who did what, and why
- Auditability: Every agent action is reviewable in plain language
- Grounded generation: All outputs are backed by current, verified sources (via RAG, not hallucination)
With DeepSights, you stay in control. Agents empower you to move faster — without sacrificing accuracy or accountability.
Redefining AI for insights teams
DeepSights Agents redefine what AI can do for insights and innovation teams. They don’t just save time — they elevate your strategic focus, helping you stay ahead of customer needs, competitor shifts, and market change.
What sets DeepSights Agents apart is their adaptability. Each agent can be customized to align with your specific workflows, ensuring consistency while drawing deeper insights from your proprietary data. Instead of working around your processes, they work with them — amplifying what already makes your team effective.
And finally, with plug-and-play integration, DeepSights Agents fit right into your existing ecosystem. Whether it’s third-party data providers, proprietary research, internal databases, or business apps, the agents connect it all — making your entire insights operation more powerful and more connected.
Ready to rethink what’s possible — and accelerate innovation, for better business results?
Whether you need continuous monitoring or targeted ideation, DeepSights Agents work how you work — only faster, smarter, and always grounded in truth.
Want to see it in action? Request a demo today and explore how DeepSights Agents can transform your innovation workflows.
