Agentic AI for Insights marks a revolutionary leap forward, systematically driving innovative product development across industries
Berlin – June 17, 2025 – Market Logic, the market-leading provider of insights management solutions, today announced another breakthrough for AI-driven market intelligence with the introduction of DeepSights Agents. The first agents to be released are specifically trained to identify white space opportunities, develop and refine ideas, and build out robust new product concepts. By employing DeepSights Agents, companies will be able to reduce innovation cycle times by more than half.
Two types of DeepSights Agents will underpin a new model for driving business impact from AI-based market intelligence technology. Together, they will provide end-to-end support for new product development.
- Always-on DeepSights Consumer Trends Agents provide enterprises with round-the-clock monitoring and analysis of market data. This marks a significant shift in how insights are collected and shared, moving from time-intensive manual processes to proactive, fully automated processes.
- On-demand, goal-centric DeepSights Innovation Agents will join forces with human teams and work iteratively in a human/AI collaborative framework to deliver complex projects in a fraction of the time. These specialist AI Agent teams will be embedded within a ready-to-use application called DeepSights Innovation Studio. As well as on-demand Agents, the application contains customisable workflows and templates that steer users through the innovation process.
In answer to plain language questions about consumer and market trends, DeepSights will now combine information drawn from analysis of structured data tables with information extraction from text and graphics. Detailed citation of sources for every datapoint referenced by DeepSights ensure executives can trust the summaries it provides and act on these insights with confidence.
It’s time to move market research and intelligence into the driving seat for growth strategies. Agentic AI presents an opportunity to make sense of market signals 24/7 and accelerate innovation momentum. Companies that redefine their processes to embrace these capabilities will be the ones to anticipate consumer needs and steal a march on their competition.”
Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic
When the pace of innovation slows, growth inevitably slows. We see the potential for DeepSights Agents to reverse this decline and enable a step-change in the volume of high-quality concepts brands bring into their innovation pipeline. Our proven ideation methodology will benefit by applying this systematic, data-driven approach to the innovation process for our customers.”
Richard Davies, Founder, Alchemy RX
Across industries, companies are under pressure to introduce new products to stay ahead of the competition. In Consumer-Packaged Goods (CPG), market leaders expect 10% to 20% of revenues to come from new products; in Pharmaceuticals, this ratio is even higher, rising to 30%. However, many brands have fallen behind on achieving these targets because costly and difficult manual processes cannot keep up with the demands of a robust innovation pipeline.
DeepSights Agents will be in general release from August, and can be deployed across multiple industries including Pharmaceuticals, CPG, Retail, and Financial Services. Expert services support from Market Logic and its partner network will ensure optimal set up and integration of DeepSights Agents to meet the unique requirements of your market focus.
For more information about DeepSights and how it can revolutionize your data access and analysis, please visit our DeepSights Agents page and read our blog post. Contact our experts to explore capabilities in detail.
