The session showcased how the latest innovations in Generative AI are driving greater value from consumer insights. Olaf Lenzmann, Chief Innovation & Product Officer at Market Logic, led the presentation, introducing transformative ways to search, analyze, and distribute insights throughout organizations.
A Look Back at the Key Takeaways
- Answering Business Questions with AI – will show how Generative AI creates conversational interfaces for knowledge management so that any team can find the insights and data they need – just by asking questions in natural language.
- Market Logic’s software enables consumer-centric decisions with a powerful Insights Engine, a comprehensive Digital Insights Workspace, and an intuitive Business Assistant.
- An Insights Engine connects all your consumer and market data and tools to leverage existing investments. A Digital Insights Workspace enables experts to search and research new insights, and to present these to the business in engaging ways. A Business Assistant then equips decision-makers to easily find insights into news, knowledge and reporting.
