The webinar explored the thriving world of ecommerce, accelerated by the pandemic, and its impact across categories such as groceries, personal care, social commerce, and D2C. Attendees gained exclusive insights from Insider Intelligence on the latest ecommerce trends, including retail transformation, digital shopping, top categories and retailers, and the evolution of social commerce.
A Look Back at the Key Highlights
- Latest Ecommerce Trends: Insider Intelligence shared data-driven insights on retail transformation, digital shopping behaviors, leading ecommerce categories, and the growing influence of social commerce.
- Insights Ecosystem in Action: Frank Santiago, Colgate-Palmolive’s Global Knowledge Management Manager, showcased how their platform, “DIG,” developed in partnership with Market Logic, unifies knowledge from all sources into a connected insights ecosystem. This system empowers stakeholders to access relevant insights, enabling storytelling and self-service access for decision-making.
- Scalable Insights-Driven Decision Making: Strategies were shared on creating an ecosystem that integrates agencies, syndicated sources, and internal knowledge to drive transformation at scale.
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