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Knowledge management maturity: how well do you ‘know what you know’? 

Posts

Nov, 2022

Knowledge management maturity: how well do you ‘know what you know’? 

How mature is your knowledge management? When was the last time you evaluated your organization’s knowledge management maturity? If you’ve never done it, then you may be

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TMRE 2022: envisioning an AI-driven future for consumer insights

Webinar & Events

Nov, 2022

TMRE 2022: envisioning an AI-driven future for consumer insights

Our team of Market Logicians headed down to San Antonio, TX last week to attend The Market Research Event, or “TMRE”. As the region’s is the region’s

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How to prevent knowledge loss during employee turnover

Posts

Nov, 2022

How to prevent knowledge loss during employee turnover

Knowledge loss is an often overlooked byproduct of employee turnover, despite it being risky business for large global enterprises. Losing a single employee means losing crucial

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Combating data waste: Why your enterprise data is going unused and how to fix it

Posts

Oct, 2022

Combating data waste: Why your enterprise data is going unused and how to fix it

Why your enterprise data is disappearing and what it’s costing you Unbelievably, only about one-third of enterprise data is ever used after it is created, with a study reporting

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How can an insights platform change company culture? 

Posts

Oct, 2022

How can an insights platform change company culture? 

Changing the way you use insights has impact across your organization  If you want to foster trust and promote a positive knowledge sharing culture in your organization,

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Market intelligence vs. competitive intelligence: how are they different?

Posts

Oct, 2022

Market intelligence vs. competitive intelligence: how are they different?

What’s the difference between market intelligence and competitive intelligence? What’s the real difference between market intelligence (MI) and competitive intelligence

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Beyond knowledge management: leveraging AI for quick, quality insights at Colgate-Palmolive

Posts

Sep, 2022

Beyond knowledge management: leveraging AI for quick, quality insights at Colgate-Palmolive

Market Logic recently joined our partners Colgate-Palmolive at MRMW EU 2022 to share about how our innovative partnership is moving us beyond knowledge management and into the

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MRMW EU 2022: Keynote Address with Colgate-Palmolive

Webinar & Events

Sep, 2022

MRMW EU 2022: Keynote Address with Colgate-Palmolive

MRMW EU 2022: Keynote Address with Colgate-Palmolive “Beyond Knowledge Management: Democratizing Insights with AI” This keynote address was presented alongside our

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Top 3 challenges in Pharmaceutical and Healthcare market research

Posts

Sep, 2022

Top 3 challenges in Pharmaceutical and Healthcare market research

In this article, we talk about the top challenges insights professionals face when it comes to market research in pharmaceuticals and healthcare industries. We offer some

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Storytelling in market research: How it gives  your teams an edge

Posts

Aug, 2022

Storytelling in market research: How it gives  your teams an edge

Storytelling in market research is a powerful tool for your brand. If you use market research storytelling to deliver insights to your stakeholders, you’re not just delivering

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Best practices for gathering consumer insights in the CPG industry

Posts

Jul, 2022

Best practices for gathering consumer insights in the CPG industry

Both multi-national corporations with hundreds of brands and thousands of products or a small home-grown business serving a local community—if you want to stand out from your

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The democratization of knowledge in business & why it matters

Posts

Jun, 2022

The democratization of knowledge in business & why it matters

What does the democratization of knowledge mean in business? In business, the democratization of knowledge means employees in any role, from marketer to CEO, have access to their

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