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Jun, 2021
REWE Group is one of Europe’s largest supermarket chains a €75-billion business based in 22 countries with over 380,000 employees. In this session, Dr. Katia Passari (Head of
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May, 2021
At Market Logic, our clients’ approaches to their insights platforms often fall on a spectrum. At one end of the spectrum, small teams start deploying insights platforms for
In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business
Apr, 2021
Terah Putman, Director of Next Generation Insights at the Kellogg Company, answered company leaders’ calls to fearlessly democratize the organization’s insights so
Posts
Is your desk research gaining value or losing momentum? Read how these companies use desk research for nimble decision-making
Mar, 2021
Decision-makers only use evidence in 50% of their decisions. There are two reasons why: they can’t find the evidence they need when they need it, and when they do find evidence,
At our executive panel with Forrester, American Express, Colgate-Palmolive, Mondelez and The Home Depot, we heard how some of the world’s leading brands drive insights
Too often the data and insights business managers need to solve problems and make strategic business recommendations are spread across disparate sources, bogged down by
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During the first Insights Roundtable of 2021, insights leaders from Kellogg’s, Coca-Cola, and REWE Group shared their strategies for enhancing decision
Market Logic works with insights organizations throughout the world who deliver insights to support decisions across a variety of corporate structures – decentralized,
The essential pre-condition to delivering insights that drive outstanding decisions is for your team to understand your business stakeholders and carefully listen to their
Recently, we were joined by Frank Santiago, Global Knowledge Manager at Colgate-Palmolive, and Jenny Michelman, Global Consumer Insights Manager at VISA, who compared their
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