Market Logic for Claims Development

Companies today need agility to adapt to changing market conditions and seize new opportunities. Strong differentiated product and marketing claims are essential. At the same the same time, scrutiny around claims for regulators, competitors and consumers has never been greater.

Efficient compliance
with fast turnaround time

Our experts have designed a platform that allows you to streamline your claims development process, including collation, development, substantiation evidence linking, reporting and publishing in one single platform.

25%

cost savings on research projects

100%

regulatory compliant, so you sleep better

6x

faster project completion

60%

reduced time spent finding existing insights

How does it work?

Accelerate time-to-market

Speed up claims projects, massively reducing turnaround times for substantiation, approvals and leveraging fully digitized and auditable workflows. Market Logic allows you to gain a competitive advantage through bold product and advertising claims. By providing state-of-the-art processes and services you get empowered to do what you love most: finding reliable sources, developing them into digestible content, and sharing them to your audiences.

Effortlessly ensure compliance

If a claim is challenged, finding the substantiation is one click away minimizing risk and disruption to the business. Market Logic also ensures you never use unapproved claims, respond to challenges quickly, confidently and protect the reputation of your brand.

Amplify claims to drive better innovation

Establish a single source of truth for all claims at every stage of the lifecycle, right at your fingertips. Market Logic ensures you connect the right people with the right information to define functional product benefits, differentiate from competition, and support the brand. Cross-functional collaboration for better innovation.

Booster efficiency

Everything your team needs to streamline your product and marketing claims process. No more loosely connected tools, shared folders, email and spreadsheets. Boost efficiency with a platform that integrates all assets related to claims in one location from substantiation documentation to marketing assets linked to claims, natively with audit trails and version histories.