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Personas have long been essential to consumer businesses. But too often, they sit static in decks or become too quickly outdated to be used effectively in daily decision-making.
A new generation of AI-powered personas is changing that.
Stream this session to explore how insights professionals, marketeers, and product teams are engaging with dynamic, interactive audiences for earlier idea validation, sharper messaging, and better anticipation of consumer needs.
In this session, Joseph Rini, Director of Product Management at Market Logic, will show how AI-driven personas—built on your companies own knowledge base—allow teams to continuously interact with their consumers.
Drawing on examples from Philips, Swiss Federal Railways, Hormel, and Fonterra, we’ll examine how leading organizations use these personas to guide campaigns, innovation, and strategy—helping teams stay closer to consumers and make faster decisions.
We’ll also look ahead: how AI personas evolve, how teams keep them current, and how to balance AI simulation with traditional research.
Key Takeaways:
- Understand how synthetic personas are created and used in innovation cycles
- Explore emerging use cases, from image generation to synthetic survey panels
- Learn from real-world examples of companies already applying this technology
