Event Details
As AI reshapes the market research landscape, an agency’s competitive advantage will come from in how effectively they can integrate AI solutions and human expertise.
In this exclusive webinar, Market Logic sits down with our partner Melli to explore how forward-thinking agencies are transforming their research processes—moving faster, going deeper, and delivering more actionable category insights.
Melli’s Senior Client Director Simon Nagle will share why integrating AI into research workflows is no longer optional, but essential. From there, we’ll unpack what expert-led domain expertise looks like when paired with advanced AI tools like Market Logic’s DeepSights Persona Agents.
Join us on 14th April 2026 to join the conversation about the evolving role of market research agencies.
Key Takeaways
- How to combine AI-powered research and expert guidance to deliver real value
- How to mitigate risks associated with generative AI and synthetic data
- Practical examples of deploying AI for enterprise level market research across CPG and retail industries
- What the future holds for market research agencies and their clients
