Market Logic is excited to participate in the upcoming 2026 AI & Innovation Webinar at Quirk’s Virtual summit, where we will showcase how agentic AI is reshaping the front end of innovation—turning static persona work into dynamic, always-on intelligence.
Tune in on Thursday, January 29, for a live presentation and Q&A featuring Market Logic’s Director of Product Management, Joe Rini.
About the presentation
Meet Persona Agents: Always-on intelligence for insight-led innovation
Agentic AI has reached a turning point for enterprise insights teams with synthetic personas: AI-powered, conversational consumer personas that bring segmentation to life, enabling teams to test, validate, challenge, and ideate every day.
Built entirely on an organization’s existing insight assets, DeepSights Persona Agents simulate real consumer segments — including demographics, tone, behaviors, preferences, and context — unlocking a new way to work with research between formal cycles.
During this session, Joe Rini will demonstrate how Persona Agents integrate into the DeepSights™ Innovation Studio and fuel an Always-On Intelligence approach to front-end innovation. An inside look at real use cases will show how teams are accelerating concept development, reducing duplication, and increasing insight-led decision-making speed—without replacing live research or compromising rigor.
Event Details
Event: 2026 AI & Innovation Webinar
Presentation Title: Meet Persona Agents: Always-On Intelligence for Insight-Led Innovation
Date: Thursday, January 29
Format: 45-minute presentation (includes 15 minutes Q&A)
Speaker: Joe Rini, Director of Product Management, Market Logic Software
Key Takeaways
Attendees will learn:
- How Persona Agents differ from traditional personas and where they add the most value
- How organizations test ideas and challenge assumptions earlier using existing research
- Where Persona Agents fit between research cycles to accelerate innovation workflows
- How teams use Persona Agents to speed insight, reduce duplication, and enable collaboration
