Join eBay’s Senior Manager of Insight Capabilities, Seth Mandl and the Market Logic Team for an in-depth conversation on the role of AI solutions within enterprise insights functions.
In partnership with Market Logic, eBay has rolled out DeepSights, a purpose-built gen-AI solution for consumer insights and market research. This session will explore how DeepSights improves speed to insight, unlocking the productivity of insights teams while minimizing costs.
Seth will then share how eBay has built an AI-led tech stack within their consumer insights function, by evaluating the right tool to address their pain points, leveraging new interconnected APIs, and driving adoption through well-designed training programs.
EBay’s framework for using AI offers a future-proof vision for consumer insights, one which enables insights teams to take on more visible and strategic roles within the organization, while improving data-driven decision making across the board.
Key Takeaways:
- Understanding of general vs. use-case specific AI tools and how they fit into a connected insights ecosystem
- Use cases for using AI for knowledge sharing and insights access in a global business
- Best Practices for driving adoption and training effective AI-use across roles at an enterprise scale
