Adapting to changing consumer needs
The dramatic increase in online sales has disrupted brick and mortar stores around the world. With many enterprises building up online and omnichannel strategies, it has become clear: the change journey will continue. Customer expectations and shopper journeys have shifted in many other ways too.
Therefore, retailers need to reevaluate markets, consumers, shoppers, and their needs. When done right it causes enterprises to flourish – if ignored it will lead to disruption.
