Return on Insights

Why does so much enterprise data disappear, what does it cost? Unbelievably, only about one third of enterprise data is ever used after it is created. This leaves 75% of data unleveraged in a world where such information is crucial to businesses carving their competitive edge. One study found that while all business leaders agree…

Marketers need to know their performance numbers as soon as they’re available, which is why companies invest heavily in reporting systems that track volumes, shares, brand image and campaigns. But the decentralized organization of reports can cause inefficiencies, which is why Market Logic’s insights platforms put them all together in one place – delivering both…

Companies subscribe to a staggering amount of syndicated databases – more than the human brain can wrap itself around on a daily basis. But in the expectation economy, where consumers make cross-industry comparisons every time they contemplate a purchase, insights managers need to grasp more than just their category. A unified search can get everyone…

Companies spend millions on commissioning primary research but often can’t make the best use out of the data at their fingertips. Marketers and insights professionals need to visualize and engage with respondent data they own, in ways that make sense for the questions and challenges they face on a daily basis. Does this sound familiar?…

The more a piece of research is used, the greater the return on investment. One of the first benefits a market insights platform delivers is to make a research asset easy to search and upcycle. This extends the shelf life of your insights asset by transforming the annual research spend into a valuable and growing…

Organizations spend millions of dollars on research to fully understand their consumers, but too often that research is used once and then misplaced. That means that when an insights manager is asked “what do we know about…?” they can spend as much as ten hours searching for answers. By providing insights professionals with a quick…

Market Insights platform innovation Insights organizations today are under tremendous pressure in their drive to become insights-driven. Cost-cutting is everywhere, and researchers are expected to do twice the work with half the resources. Coca-Cola, Medela, MetLife, Abbott and Unilever have used their market insights platforms (powered by Market Logic) to reduce research duplication and increase…

On Monday, September 24th, 2018, we launched our next gen Market Insights Platform. Broadcasting live from the Kulturbrauerei in Berlin, Germany, the event was joined by over 500 people onsite and online, representing 50 global brands, the world’s largest research agencies, and our fabulous Market Logic team. The launch represents the next step in Market…

2018 feels like THE year for return on insight. So last month, we asked our readers if they’d recently measured their ROI. Despite the hype, only 11% said they’d tried to measure return in the past 12 months. This surprised us. Over the past year, we’ve seen strong interest in proving return on insight across…

For any decision-maker working with a marketing insight platform, the returns are self-evident.  Automation of marketing and insights workflows mean faster decisions, while easy access to insights, when those decisions are being made make them more effective because they are customer-centric. Insights ROI leads to an immediate business impact.  Over the last few years, Market…

There are three key questions every market research operative needs to answer: How effective is your research organization? How can you tell? And what can you do about it? When a seminal 2009 BCG study first laid out a maturity model for corporate market research organizations, it created a new benchmark for the industry, setting…

As soon as research organizations start running their operations on a marketing insights platform, they gain the transparency to save money in two ways, by preventing duplication of research projects and improving supplier management. Three ways to stop needless duplication of research Start with a proactive budget planning process. Create a learning plan by gathering…