Insights-Driven Decisions

Live Webinar: Enterprise Insights in the Age of AI Date: June 21st 10am EST / 3pm UK / 16h CET How are enterprise insight teams planning to integrate Generative AI technology into their daily workflows? How might this technology change how insights are used across the organization? Market Logic is joining the upcoming Insight Platform’s webinar…

How do you know it’s time to invest in an insights platform? Your insights, intelligence, and analytics teams face growing challenges: tight budgets, high demand, new technologies, and tons of data. And yet, your company’s ability to capitalize on insights and analytics can make or break your business. Smart enterprises are making targeted investments in…

Organizations that make fast, high-quality decisions perform better than organizations that don’t. Perhaps that’s no surprise. But it’s also not the norm. A global survey by McKinsey reports only 20 percent of their respondents think their organization excels at decision making. And for the majority of McKinsey’s respondents, decision-making is slow. Decision-making takes up more…

Businesses are constantly making decisions, from the real-time recommendations that fill our shopping carts and sustain market share, to strategic decisions that drive game-changing innovations and open new markets. Of course, behind every good decision, there’s a compelling insight – an insight that reveals a consumer need that could change behavior (try something different, use…

Decision-makers only use evidence in 50% of their decisions. There are two reasons why: they can’t find the evidence they need when they need it, and when they do find evidence, it’s ambiguous and difficult to use. In fact, according to Gartner (2019), when there’s a contradiction between data points, 90% of decision-makers go with…

Experts from Philips, the Home Depot, and Colgate-Palmolive share how they curate exciting data-driven stories at scale to inspire their stakeholders to make insights-driven decisions.

Recently, we were joined by Frank Santiago, Global Knowledge Manager at Colgate-Palmolive, and Jenny Michelman, Global Consumer Insights Manager at VISA, who compared their award-winning market insights platforms. The two consecutive winners of the BIG Innovation Award (read about Colgate’s 2021 win here, and Visa’s 2020 win here) shared how their market insights platforms deliver…

Insights are the raw material that helps us make to good decisions; the kind of decisions that lead to a successful product. Read more

Market Logic was onsite at the 34th annual Strategic & Competitive Intelligence Professionals (SCIP) International Conference & Exhibition in Orlando last week, exchanging ideas with intelligence experts on self-service intelligence and sharing live software demos. We’re always interested in learning from industry leaders, which is why we also decided to conduct a survey with SCIP…