Insights-Driven Decisions

Decision Quality in the Age of Urgency

Organizations that make fast, high-quality decisions perform better than organizations that don’t. Perhaps that’s no surprise. But it’s also not the norm. A global survey by McKinsey reports only 20 percent of their respondents think their organization excels at decision making. And for the majority of McKinsey’s respondents, decision-making is slow. Decision-making takes up more…

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Behind every good decision, there’s an insight

Businesses are constantly making decisions, from the real-time recommendations that fill our shopping carts and sustain market share, to strategic decisions that drive game-changing innovations and open new markets. Of course, behind every good decision, there’s a compelling insight – an insight that reveals a consumer need that could change behavior (try something different, use…

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Storytelling for decision quality at scale

Decision-makers only use evidence in 50% of their decisions. There are two reasons why: they can’t find the evidence they need when they need it, and when they do find evidence, it’s ambiguous and difficult to use. In fact, according to Gartner (2019), when there’s a contradiction between data points, 90% of decision-makers go with…

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Decision quality with storytelling: three brands share their experience

Experts from Philips, the Home Depot, and Colgate-Palmolive share how they curate exciting data-driven stories at scale to inspire their stakeholders to make insights-driven decisions.

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Award-winning impact of insights at Visa and Colgate

Recently, we were joined by Frank Santiago, Global Knowledge Manager at Colgate-Palmolive, and Jenny Michelman, Global Consumer Insights Manager at VISA, who compared their award-winning market insights platforms. The two consecutive winners of the BIG Innovation Award (read about Colgate’s 2021 win here, and Visa’s 2020 win here) shared how their market insights platforms deliver…

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Using insights to drive innovation

Insights are the raw material that helps us make to good decisions; the kind of decisions that lead to a successful product. Read more

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It’s time to let self-service intelligence do the heavy lifting, say 75% of intelligence experts

Market Logic was onsite at the 34th annual Strategic & Competitive Intelligence Professionals (SCIP) International Conference & Exhibition in Orlando last week, exchanging ideas with intelligence experts on self-service intelligence and sharing live software demos. We’re always interested in learning from industry leaders, which is why we also decided to conduct a survey with SCIP…

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