Featured Events

Mars always strives for insights management excellence, which led them to launch their “Zero Waste Research” initiative in 2020. But the need to supercharge insights management meant this initiative quickly became critical with business landscape changes, a global pandemic, and pressures to do more with less.

Insights Management is not just capturing and searching for knowledge—it is the art of developing actionable insights for business units. Market Logic is the industry leader because we provide the full cycle of insights generation and establish systematic collaboration processes between insights managers and business units.

The Insights Executive Roundtable represents a community of insights leaders meeting to exchange ideas on trends and technologies that drive insights management and business growth. The topic for this year’s virtual chapter of our roundtable series was “drive growth with insights-driven decisions at scale”. Following a keynote, insights leaders shared their perspective on the topic…

A company’s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you’ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an effective relationship between knowledge experts and decision makers. The result: relevant insights from research & data being applied…

With expedited growth as a result of the pandemic, ecommerce continues to thrive in every category—from groceries and personal care, social commerce and D2C. In this webinar, you’ll hear the latest trends on the future of ecommerce from Insider Intelligence, looking at retail transformation, digital shopping, ecommerce categories & top retailers and social commerce. Insider…

REWE Group is one of Europe’s largest supermarket chains a €75-billion business based in 22 countries with over 380,000 employees. In this session, Dr. Katia Passari (Head of Business Insights – Retail Intelligence) and Marc Röhder (Project Lead Business Insights – Retail Intelligence) will share how her team delivers personalized information to approx. 2000 User….

In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including colleagues, market insights, direct customer interactions, customer experience, analytics, and intelligence teams, Google and secondary sources. So…

53% of decision-makers admit to cherry-picking data that supports their decisions. So how do you make sure they use all the relevant insights to make good decisions, even when working remotely? Learn how Kellogg’s uses their Market Insights Platform to ensure decision quality despite limitations with 24/7 self-service access to all your insights from all…

How to support decision quality with a market insights platform During our first Insights Roundtable of 2021, insights leaders from brands including Kellogg’s, Coca-Cola and REWE Group shared tactics and strategies to support decision quality with a market insights platform, despite challenges like remote working and conflicting time zones. In this 30-minute webinar, we’ll look…

Helge Rennicke, Director of Software Engineering at Market Logic, will join technology leaders at startups and scaleups from across Europe, the Middle East, and Africa to exchange learnings on data, architecture, inclusion, and growth with Google Cloud solutions and 10X thinking.

Market Logic hosted an executive panel discussion on insights power, scalability, and impact. The event built on learnings from “How the Insights Center of Excellence Powers Adaptive Enterprises” (September 2020), a Forrester Research report that shows how insights professionals can drive more actions from data and insights through Centers of Excellence (CoEs). In the session,…

February 18th, 1pm EST Knowledge Management, the ability to organize and find insights from past research, is a fundamental first step on the journey to drive your business with insights, but much more must be done. In this webinar, you’ll see how world-leading brands are using technology to grow their insights capabilities over time on…