Updated on: March 31, 2026

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Market Logic collaborates with Melli to redefine category strategy services in the age of AI

Market Logic collaborates with Melli to redefine category strategy services in the age of AI

Berlin, Germany — Tuesday, March 31st 2026 — Market Logic Software,  a global leader in market intelligence and insights solutions, is excited to announce a collaborative partnership with Melli, a design and marketing agency specialising in category strategy and activation agency. As AI continues to reshape the research and insights industry, both organizations see an opportunity to increase the agency services value by moving beyond traditional delivery models toward more scalable, technology-enabled services.

Together, Melli and Market Logic will empower organizations to uncover deeper insights faster and act with greater confidence. By combining Melli’s expert-led research and category expertise with Market Logic’s AI-powered insights platform, DeepSights, the collaboration enables clients to move beyond static analysis toward more dynamic, actionable intelligence. 

“Today’s market demands both speed and depth when it comes to insights,” said Simon Nagle, Senior Client Director at Melli. “By combining our expertise in delivering high-quality research with Market Logic’s AI-driven capabilities, we’re enabling our clients to accelerate decision-making without compromising on rigor. We believe the real value comes from pairing advanced technology with deep industry knowledge—and that’s exactly what we’re bringing to life through this collaboration.” 

“The future impact of insights lies in combining powerful AI with deep human expertise,” said Maarten Sambre, VP of Global Sales at Market Logic Software. “Our collaboration with Melli is a great example of how research agencies can create differentiated value for the future by incorporating AI into their services as an accelerator for better, more impactful insights.” 

This collaboration marks an important step in Market Logic’s commitment to growing an eco-system of technology and services partners that can harness the power of the DeepSights platform to drive innovation and business growth for our customers.