GetWhy enriches decisions with qualitative customer understanding. Market Logic powers proactive market intelligence. Together, the two platforms make consumer understanding a continuous, enterprise-wide capability.
Copenhagen, Denmark / Berlin, Germany — 4 June 2026 — GetWhy, the AI-moderated customer research platform trusted by eBay, Heineken and Arla, and Market Logic Software, the leading enterprise insights management platform trusted by Unilever, Vodafone, Bayer and Tesco, today announced a strategic partnership that brings together two complementary capabilities into a single enterprise experience. GetWhy Stories, built from real consumer interviews, now flow natively into Market Logic’s DeepSights™ platform, giving insights teams at the world’s largest consumer brands a unified environment where the full picture of market insights and the why of consumer behaviour come together for the first time.
Surfacing customer motivations faster in market insights
Every enterprise insights function wrestles with the same structural problem. Syndicated data and internal research tell you what consumers do. Tracking and analytics tell you how behaviour is changing. But the why, the motivations, the cultural context, the unspoken reasons behind a purchase decision – has traditionally lived outside the enterprise stack, commissioned through agencies on six to eight week cycles and delivered in decks that arrive after the decision window has closed.
The partnership announced today closes that gap. Market Logic’s DeepSights platform is the active intelligence hub where enterprise insights teams already manage their proprietary data, syndicated sources, and research archive. GetWhy is the AI-moderated qualitative platform that turns real consumer interviews into decision-ready evidence in 48 hours. Together, the two platforms deliver what neither has on its own: a single enterprise environment where quantitative signal, historical knowledge, and fresh qualitative customer understanding surface side by side, in the workflows where decisions are already being made.
At the centre of the integration sits GetWhy Stories. A curated layer built from deep AI-moderated video interviews with real customers, surfaced directly inside DeepSights as articles, videos, and the human voice behind every data point. Not a 90-page report that three people read. Not a dashboard of metrics without context. Human understanding made fluid, integrated, and accessible inside the systems where the enterprise already works.
“ Leading brands are rethinking processes with AI to become more agile and anticipate market change. By working with an eco-system of partners, Market Logic is enabling faster, smarter actions based on the richest set of insights. We are excited about integrating GetWhy’s qualitative insights into out DeepSights active intelligence system to provide a deeper 360 understanding of market dynamics.”
— Olaf Lenzmann, Chief Innovation and Product Officer, Market Logic Software
“Every enterprise decision aspires to be more customer-centric, and the next generation of insights teams need real consumer input to inform decisions in real time across the organisation. GetWhy Stories brings the rich, emotional, behavioural human understanding that lives behind every data point directly into the intelligence environment in the enterprise. Together with Market Logic, we are making consumer truth a living part of how the world’s largest brands connect with their customers fast, deeply, and continuously at scale.”
— Casper Henningsen, CEO, GetWhy
Availability
The integration is available now to a select group of joint GetWhy and Market Logic enterprise clients with broader rollout planned across 2026. The partnership launches with a focused group of enterprise clients, selected for the depth of their insights operation and the maturity of their consumer data strategy. Interested customers can contact either company to explore eligibility.
About GetWhy
GetWhy is the leading agentic research platform for global enterprises. Built on a 14-year research methodology and more than one million interviews, our research-grade AI Moderator delivers rigorous qualitative insight at the pace business decisions are made – fast, continuous, and PhD-validated. In 48 hours and at 84% lower cost than traditional agency work. Customers include eBay, Heineken, Arla and LEGO, alongside other category-leading consumer brands transforming how they understand their customers. Learn more at https://www.getwhy.io.
About Market Logic
Market Logic is the leading provider of market intelligence and insights solutions. By using DeepSights, our special purpose AI for insights technology, expert teams equip business decisions makers across their enterprise with trusted insights at scale and speed. For more than 15 years, we’ve helped hundreds of consumer-focused brands across the globe transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, Bayer, and Philips are driving innovation and making smarter market moves with the support of Market Logic. Find out more at marketlogicsoftware.com
Media Contacts
GetWhy:
Angie Lim
SVP, Marketing
GetWhy
ali@getwhy.io
Tel: +45 4294 6060
Market Logic:
Daniela Zuin
Chief Marketing and Growth Officer
Market Logic
Daniela.zuin@marketlogicsoftware.com
Tel: +44 7799 113040
