Supercharge innovation with skilled AI Agents

AI collaborators that work alongside your team to transform data into robust ideas of concepts – faster, smarter, and fully traceable.

Faster path from insight to concept

Move from briefing to test-ready concepts in a structured, AI-supported workflow.

Stronger ideas, grounded in evidence

Every idea and concept is built on trusted insights — not assumptions.

Better decisions through human–AI collaboration

Standardized processes enforce policies across regions and business units.

Higher ROI from innovation efforts

Focus on the right opportunities and reduce wasted effort on weak concepts.

Agent-powered innovation in dedicated spaces — from brief to concept

Specialized agent teams work collaboratively with human experts in the Innovation Studio to drive fast, insight-led outcomes

Creates a systematic competitive advantage by embedding structured AI support into your innovation process

Accelerates front-end workflows — from whitespace detection to idea generation and concept creation

Combines guided human input with configurable AI execution for repeatable success

Enables transparent collaboration and review with customizable templates, checkpoints, and traceability

DeepSights Innovate solves innovation challenges

Brands need to drive 10-30% of revenue through innovation

More than 40% of product launches fail without proper validation

Innovation pipelines stall without a constant flow of qualified ideas

Fill your innovation pipeline faster

01

Brief setup

Define innovation mission

Agents generate structured project briefings using configurable templates. This ensures clear alignment on objectives, scope, and desired outcomes from the very start.

02

Insights foundation

Pull from trend profiles, internal documents, research, or external sources

Desk Researcher Agent gathers targeted data to support your specific innovation goals. Always-on Agents continuously scan trusted sources for relevant signals.

03

Whitespace discovery

Detect unmet needs and opportunity spaces

Whitespace Identification Agents identify and refine whitespace descriptions by analyzing emerging trends and market gaps — helping teams uncover high-potential innovation territories.

04

Idea generation

Generate and refine ideas in real time

Innovation Ideation Agents transform insights and whitespace themes into early-stage innovation ideas. Teams can iterate collaboratively to evolve the strongest directions.

05

Concept development

Shape ideas into full concepts with copy, visuals, and rationale

Concept Generation Agents consolidate feedback and structure each idea into a market-ready concept. Outputs include narrative, strategic rationale, and imagery to support testing or executive evaluation. 

What makes DeepSights Agents different

Built for insight-led innovation

Collaborative Al + Human framework

Combines human expertise and Al to accelerate innovation with confidence

Unique to you

Custom to your business

Tailored to reflect your unique data, innovation methods, and internal workflows

On-demand specialist agents

Purpose-built to support specific end-to-end innovation processes and deliver results at scale

Full range of agents

Always-on foundation

Continuously monitors data and generates updated insights - handling the heavy lifting so your team can focus on action

Purpose-built Al for insights

Designed to extract meaning, reduce misinterpretation, and support traceability

AI for insights foundation

Fully connected ecosystem

Seamlessly integrated, leveraging connected intelligence from DeepSights end-to-end insights ecosystem

Trusted by leading insight-driven organizations

More than 100,000 business users rely on DeepSights daily

"In terms of innovation development, advertising, market review projects, we went from taking on average six months to taking half the time."

Global Digital Commerce and Shopper Insights Lead, Retail and Pet Care

Read Forrester TEI Study

Now our Business teams have all the facts in front of them before when they need to make a decision.

FAQs

What is DeepSights Innovate?

DeepSights Innovate is an AI-powered solution that supports end-to-end innovation workflows, from identifying opportunities to developing and refining concepts.

How does DeepSights support idea generation?

DeepSights Innovate uses AI agents to translate insights into opportunities, generate ideas, and guide users through structured innovation workflows.

What role do AI agents play in innovation workflows?

AI agents guide each step of the process — analyzing inputs, suggesting directions, and helping refine ideas into actionable concepts.

Can DeepSights connect insights to concept development?

Yes. DeepSights Innovate links insights directly to idea generation and concept creation, ensuring innovations are grounded in real market and consumer understanding.

How does DeepSights improve speed and quality of innovation?

By automating research synthesis and guiding structured workflows, DeepSights Innovate reduces manual effort and accelerates the path from insight to concept.

Can teams collaborate within DeepSights Innovate?

Yes. DeepSights Innovate supports collaborative workflows, allowing teams to build, refine, and evaluate ideas together.