February 9, 2023
Read time: 4min
February 9, 2023
Read time: 4min
In January 2023, we were joined by Forrester to explore the most pressing consumer healthcare trends, and the role that insights management plays in helping healthcare and pharmaceutical enterprises stay ahead of the competition.
Forrester’s VP Principal Analyst and healthcare analyst Natalie Schibell, MPH, took a year’s worth of research and distilled it into consumer healthcare trends and 10 bold calls to tackle success in the future of healthcare. We summarize five consumer healthcare trends from Natalie’s presentation here, but be sure to watch the entire webinar for more critical consumer healthcare trends you need to know.
Platforms of the future will need to optimize industry workflows to solve the toughest challenges. The highest priority program initiatives should be pursued over the next two to five years.Natalie Schibell, VP, Principal Analyst, Forrester
Natalie kicked off the webinar by outlining some of the greatest challenges facing healthcare today. The US is seeing sweeping healthcare workforce shortages and there’s a mental health crisis, an aging population (“the silver tsunami”), large income-based health disparities, and a lack of transparency. At the same time, healthcare spending has reached a critical tipping point, with $4.3 trillion annual healthcare spend in the US. This challenging landscape is the backdrop to consumer healthcare trends shaping the future of the industry.
Natalie ended her talk with a brief roadmap for platformization in the healthcare and life sciences sector. Platforms of the future will be key to optimizing industry workflows, so companies can succeed in the face of consumer healthcare trends like the ones outlined here.
Market Logic’s Nanad Savic, Senior Product Owner, shared an example of an innovative insights-engagement platform designed to streamline market research compliance, collaboration, and reporting workflows typical for research and insights professionals in the pharma and healthcare industry.
In the panel discussion that followed, Market Logic’s Stefan Ropers, CEO, joined, and the speakers discussed pressing topics in consumer healthcare market research, including:
Click here to learn more about how Market Logic is transforming the world of healthcare and pharmaceuticals. You can watch the webinar on demand.
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