Full guide: How to becoming an AI insights-driven organization
In the rapidly evolving consumer market of today, it’s crucial for your organization to swiftly respond to unexpected developments and changes in the market, while also consistently innovating to stay ahead of competitors. Discover how to achieve this with the help of AI and generative AI, leveraging trusted market insights to drive transformation.
of business stakeholders — including marketers, senior strategists, product managers — say that AI will increase demand for research and insights
73%
of business leaders believe AI will help integrate insights into other businesses and processes
4/5
insights teams predict that AI will improve overall productivity
The guide aims to assist you in taking the next steps towards effectively embedding AI in market insights, fueled by cutting-edge technology. It is split into three parts — and you can sign up for one individual guide, or all of them:
Introduction – Exploring AI: the turbocharger for solid insights-driven decisions.
AI for Insights vision – Transforming into an insights-driven enterprise.
Systems architecture and processes – The business impact of implementing AI.
The tech– Where does it start and where does it end?
People and AI skills – AI skills and human collaboration: How the roles are changing
Build a winning AI insights strategy – What next? Get the experts’ actionable next steps.
Exploring AI: the turbocharger for solid insights-driven decisions
The AI for Insights Vision: Transform into an insights-driven enterprise
The People, processes, and tech – how will they change?
The key benefits of adopting a 360 AI-powered insights model
Systems architecture and processes of the AI insights-powered enterprise
The business impact of implementing AI to manage insights
How will the tech shape the new AI-insights-driven future?
What does the new AI-insights-powered system look like?
People and AI skills: How the roles are changing
Getting started: Practical tips for building a winning AI-powered insights strategy
BUSINESS GUIDE
How does this guide help you?
There has never been a more urgent need to apply AI for insights into your business. But it’s not a straightforward process. The question is: Where to begin?
Crafted in collaboration with Market Logic’s AI for insights experts, our guide outlines the characteristics of the AI-driven enterprise, including structures, resources, and strategies. It breaks down the tangible steps to transform knowledge management into a far more powerful tool — so you can leverage it to drive impact and growth. It is particularly relevant for senior business leaders including Heads of Innovation, Strategy, and Digital Transformation.
What is included?
In three parts, this in-depth guide explores these critical questions:
How can you begin your journey to becoming an insights-driven organization, and how is the tech evolving to support you?
How can your business deploy generative AI to turn consumer insights into impact?
How can business and intelligence teams collaborate effectively to improve the flow and absorption of insights in the organization?
What is a high-level entire enterprise architecture (AE) for trusted market insights?
