Market Logic is excited to be joining the premiere Digital Marketing World Forum in London, UK on 25-26th June 2024. This conference is an exciting opportunity to explore the future of digital marketing technologies alongside some of the world’s most innovative organizations.
Keynote: Unlocking Fresh Consumer Insights in Marketing with Generative AI
Date: Tuesday, 25th June 2024
Time: 11:40AM
Location: Data, CRM & Insights Stage
Session Brief:
Generative-AI is already being deployed across business types and functions. But when looking at how to break down information silos and deliver usable consumer insights to your marketing team, can AI tools be the answer?
Market Logic’s solution DeepSights™ is the world’s first generative-AI solution for consumer insights and market research. In this session, hear from Market Logic co-founder Olaf Lenzmann how Market Logic has taken steps to develop a user-friendly, fit-for-purpose AI-assistant that delivers cutting edge insights to marketers across some of the world’s most innovative companies
Key Takeaways:
- Understanding the “AI for Insights” use case: how have AI can inject consumer insights + market research into your daily workflows
- Best practices when deploying and integrating usage of new AI technologies across multiple business functions
- Future outlook: How generative-AI technology will develop for the co-creation of research assets and business campaigns across functions
Panel Discussion: From personalisation to productivity – how to utilise AI in your marketing strategy
Date: Wednesday, 26th June 2024
Time: 10:45AM
Location: Marketing & AI Automation Stage
Key Takeaways:
- A look into all areas of marketing strategy that can be optimized with AI
- Exploring top used and trending AI tools
- How to effectively use AI to enhance positive output
Co-Speakers:
- Moderator: Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
- Aisha Khan, Digital Transformation & Strategic Marketing Director, Teva
- Olaf Lenzmann, Co-Founder + Chief Innovation & Product Officer, Market Logic Software
- Asavari Moon, CEO & Founder, Future Female Marketers
- Sabrina Godden, Global Creative Director, Vodafone
- Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, Mondelēz International