Resource Hub/ Webinars & Events

Report: Hyperscaling insights impact

Join Market Logic and our partners at Insight Platforms for an in-depth exploration of our joint industry survey, “Hyperscaling Insights Impact with AI.”

This report is based on a survey of senior product and marketing leaders in mid-sized corporates and large enterprises, exploring how these leaders use various data sources and what barriers they face in becoming more insights-driven. 

In this webinar, we will highlight the key findings of this report, specifically exploring decision makers’ attitudes, strategies, and barriers faced in using consumer data effectively. We’ll also discuss the significant commercial impact of improved access to consumer insights and the implications this has for the future of the consumer insights industry.

Note: this event was originally broadcast in December 2024.