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In today’s fast-moving consumer market, you need to react fast to unexpected shifts while constantly innovating to stay ahead.
There has never been a more urgent need to apply AI for insights into your business. But it’s not a straightforward process. The question is: Where do you start ?
Why you need this guide
Successfully integrating AI into your business isn’t just about adopting new technology; it’s about building the right structures, strategies, and resources to make it work.
Crafted with Market Logic’s AI for insights experts, this guide walks you through the key steps to transforming knowledge management into a powerful growth engine. If you’re a senior leader in Innovation, Strategy, or Digital Transformation, this resource is built for you.
74%
of business stakeholders — including marketers, senior strategists, product managers — say that AI will increase demand for research and insights
73%
of business leaders believe AI will help integrate insights into other businesses and processes
4/5
insights teams predict that AI will improve overall productivity
What you’ll get in this guide
This guide answers the critical questions:
- Where to begin: How to evolve into an insights-driven organization with AI-powered support.
- AI in action: How generative AI can turn consumer insights into real business impact.
- Collaboration that works: How business and intelligence teams can improve insight flow and absorption.
- Enterprise architecture for AI: A high-level framework for trusted market insights at scale.
With AI and generative AI, you can harness trusted market insights to drive transformation and outpace the competition. Our three-part guide shows you how.
Our comprehensive guide is split into three parts — and you can sign up for one individual guide, or all of them:
- Introduction – Exploring AI: the turbocharger for solid insights-driven decisions.
- AI for Insights vision – Transforming into an insights-driven enterprise.
- Systems architecture and processes – The business impact of implementing AI.
- The tech– Where does it start and where does it end?
- People and AI skills – AI skills and human collaboration: How the roles are changing
- Build a winning AI insights strategy – What next? Get the experts’ actionable next steps.