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Inspiration
Culture and COVID-19
Our global qualitative study shows how forward-thinking brands can stay ahead, by rethinking their cultural relevance for their innovations, communications and activations.
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Discover how smartphone OS market share changed over the final quarter of 2021, as Android achieves growth in Great Britain only.
sustainability index
Kantar’s Sustainability Sector Index provides a global view of how consumers respond to sustainability issues, to help brands understand where to play.
Two people laughing together
Humour is an important creative tool when it comes to advertising, so why are we using it less? Learn how to get humour right in your ads.
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