Unilever

GreenBook podcast on COVID-19: how the industry is adapting

The insights industry has shifted to working from home amidst the COVID-19 crisis. I had the chance to speak to these impacts with GreenBook Executive Editor Lenny Murphy on the weekly COVID-19 Insights Leaders Roundtable podcast, along with B.V. Pradeep, Global Vice President Consumer & Market Insight, Market Clusters at Unilever; Hunter Thurman, President at…

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Insights agility at Coca-Cola

The 2018 London Market Logic Insights Executive Roundtable took place June 14th at Soho House in Chiswick. This is the second executive roundtable to take place in England, hosted once more by Chet Henderson, VP CMI Content, Connect & U-Innov8 at Unilever. The Roundtable brought together executives responsible for consumer insights all over Europe, with…

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Unilever’s PeopleWorld Case Study

At the 2nd Market Logic Executive Roundtable in London last June, Chet Henderson, VP of Consumer and Market Insight, Foods & Sustainable Business, Unilever, shared a comprehensive case study about the evolution of their world-class PeopleWorld insights platform. “The consumer and market insight function at Unilever has had a mission to double its impact, at…

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Cognitive computing helps marketing departments of all sizes drive competitive advantage

A recent Harvard Business Review article, “Building an Insights Engine”, finds what increasingly separates the winners from the losers in today’s business environment is the ability to transform data into insights about consumer motivations and to turn those insights into strategy. Harvard Business Review highlights Unilever’s PeopleWorld platform as a world class insights engine. A…

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