Inside the insights hut at Telstra

At this year’s Research Society’s virtual conference, “Facing 2030,” I was pleased to take part in the Telstra success story with Dr. Violet Lazarevic, GM Customer Insights Group Research and Customer Insights (GRSI) and Alex Mihalovich, Manager CX Research, Analysis & Design, GRSI. In the session, we discussed Telstra’s market insights platform, the Insight Hut,…

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Best insight practices in Australia

For the last couple of years, our clients, including AMEX, Unilever, Abbott, Colgate-Palmolive and Coca-Cola have hosted roundtables to bring together like minds and Market Logic platform owners to share best practices to run an insights-driven business. In Australia, our breakfast networking seminar hosts, Lion Nathan and Telstra, flipped the script by exchanging best practices…

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