Secondary sources

It’s Monday morning. You walk into the office and before you’ve even had a sip of your coffee, you see an email from one of your marketers asking “what do we know about….?” In addition to all the other unanswered emails and piles of paperwork on your desk, you now have the time pressure of…

Fast-moving organizations with swift rates of change tap secondary sources to round out their understanding of consumers, markets, competitors, and trends. Whether it’s Euromonitor, the Mintel Global New Product Database (GNPB), EvaluatePharma for healthcare; Phocuswright for finance or Forrester for high tech trends, all of our clients use syndicated research. One of my financial clients…