Putting generative AI for insights to the test: A Philips case study

Presented at IIEX.AI September 2023. Insights leaders from Philips and Market Logic software share their first-hand account of what generative AI for insights looks like when deployed within an enterprise insights team.   Earlier this year, Market Logic Software launched DeepSights™, the world’s first generative AI solution for consumer insights and market research. Philips, a longtime…

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