Mondelēz

Order out of chaos: launching a market insights platform during a pandemic

Learn from top industry leaders who have successfully rolled out their Market Logic insights platforms to generate and capitalize on insights.

Liberating a $175 million knowledge asset to boost guidance at Mondelēz

At IIeX 2020 in Amsterdam, Market Logic client partner Mondelēz shared their exciting journey to true consumer centricity. With 37 brands and operations in over 80 countries, the snack giant needs to find ways to stay ahead in a competitive landscape where many companies go after the same cake. Because the Strategy, Insights, Analytics (SIA)…